Most CPG organizations have invested heavily in retail media, but far fewer have aligned their teams and processes to make it work at scale. As AI and agent-led optimization accelerate decision making and blur traditional roles, existing silos between brand, sales, commerce and analytics are increasingly exposed. This panel brings together CPG leaders who have navigated the challenging internal work: redefining ownership, rebalancing budgets, and resetting expectations around speed, accountability, and performance. Attendees will leave with a clearer view of how organizational alignment–not tools or tactics–has become the biggest determinant of retail media ROI.