Abbey Griswold is a Senior Director of Customer Marketing at The Coca‑Cola Company, where she leads omni‑channel strategy, annual planning, retail media investment, and senior customer partnerships across billion‑dollar retail portfolios. With more than 15 years of experience across CPG, retail, and digital commerce, Abbey is known for translating data, insights, and technology into scaled growth for both brands and customers. She oversees multi‑million‑dollar retail media networks and leads complex, cross‑functional initiatives that connect brand strategy, sales objectives, and retailer platforms to drive measurable business impact. Based in Nashville, Abbey lives with her husband, Chris, and their four children. She earned her MBA from Xavier University and, outside of work, enjoys supporting the Nashville Chapter of NextUp, putting her "foodie" skills to good use, and sharing lots of laughs with family and friends.