Lori Burns is a dynamic shopper marketing leader with more than 20 years of experience driving growth across Walmart and Sam’s Club. She currently leads shopper marketing for Energizer’s Walmart and club business, guiding substantial annual investments and bringing to life integrated omni‑channel programs that engage shoppers in‑store, online, and everywhere they choose to shop.

Before joining Energizer, Lori spent much of her career supporting major initiatives for both Walmart and Sam’s Club, where she developed deep expertise in retailer strategy, shopper behavior, and the unique dynamics that shape the world’s largest retailer. Her firsthand understanding of these environments fuels her ability to build powerful programs that resonate with shoppers and strengthen retail partnerships.

Lori is passionate about turning shopper insights into high‑impact activations that not only inspire action but also deliver measurable business results.