As retail media matures, one thing is clear: shoppers respond most to content that authentically reflects their real needs, behaviors, and moments. In this joint session, Energizer and SheSpeaks pull back the curtain on how they use AI-powered influencer marketing to build high-performing retail media campaigns that impact everything from awareness to conversion. Attendees will walk away with practical insights on how to use AI to identify creators who influence real purchase behavior, translate shopper personas into high-converting creative and optimize influencer content for retail media, not just social.