Emily brings over 20 years of experience in advertising research, helping brands understand their audiences and develop campaigns that drive meaningful results. She’s passionate about uncovering how and why advertising works, translating consumer insights into strategies that build lasting branded memories.

Over the course of her career, Emily has partnered with clients across a wide range of industries, including CPG, healthcare, financial services, and technology. Her expertise spans idea development, creative testing, brand tracking, and in-market campaign optimization.

Emily earned her B.A. from the University of Wisconsin-Madison and an MBA from DePaul University.