Retail media is rapidly changing and transforming aisles into dynamic, media-rich environments with screens, audio and digital messaging. But as this all unfolds, one question matters most: is any of it influencing consumer behavior at the moment of choice? This session will take a 360-degree look at the in-store media revolution, bringing together perspectives from retailers, shopper marketers and consumers to unpack what’s working, what’s not, and what’s next.