Russ has led high performance teams and advised leading companies throughout the CPG industry including manufacturers, retailers, and suppliers. He has developed notable expertise synthesizing category and shopper insights to create and drive innovate go-to-market solutions at retail.

At Nestle and Campbell Soup Russ led large centralized teams spanning category leadership and shopper insights functions. At IRI he built up the alcoholic beverage practice, led the Safeway team during the formative stages of category management, and helped launch Safeway’s first commercial application of loyalty marketing.
Russ has been a retail strategy consultant for several of the world’s largest food and beverage companies. He is a graduate of Stanford University in economics and political science. He lives in Tampa, FL.