Adam brings more than 20 years of experience building products, ad tech, and customer-facing solutions at the intersection of retail, media, leisure, fitness, and technology. Over the past ten years, Adam has held senior executive roles across commerce media spanning product, engineering, new business, onboarding, and go-to-market operations - partnering with hundreds of retailers and brands in more than 30 countries, he has been instrumental in helping architect, build, and scale the world's largest retail media networks.

He now is a part of Epsilon's growth team, where he helps shape commerce media strategy for clients and prospects to unlock the true value of their media businesses. Previously, as CTO and COO of CitrusAd, Adam helped scale the company into the world's leading retail media platform and the go-to partner for retailers and brands looking to modernize their retail media programs. Known for translating complex global briefs into high-impact regional execution, Adam is a frequent voice on building scalable, transparent retail media solutions that drive sustainable growth for retailers, brands, and the shoppers they serve.