Firework is the world's leading video commerce solution. Leveraging shoppable and livestream video and powerful monetisation capabilities, Firework empowers the world's most dynamic and exciting retailers, brands, and publishers to deliver engaging shoppable video experiences on their owned and operated digital properties and across the open web.

The aim of this talk is to take the audience through the role of interactive video as part of a marketer's retail media playbook, addressing the following questions:

• How does video collapse the funnel?
• How does a consumer traverse the funnel from engagement to conversion?