Dan has spent over a decade in Retail, supporting brands and retailers, globally, optimise how they engage shoppers. As EMEA Director of Retail Partnerships at Firework, Dan's core focus is helping partners find innovative ways to engage shoppers, deliver memorable omni-channel experiences and build meaningful connections. Prior to Firework, Dan held multiple leadership positions at Nielsen Brandbank, working with retailers such as Carrefour, Tesco, Sainsbury & Loblaws, alongside the world's largest CPGs, to effectively create, manage, measure and optimise product content. More recently, Dan’s been at the forefront of Retail Media as EMEA Sales Director for CitrusAds, where he worked with retailers to create a unified retail media offering.