Measurement in retail media can be a tricky subject. Although it could be seen as the 'magic wand' solve-all to omni-channel measurement, there are some key considerations when understanding how to evaluate performance correctly. In this session, LiveRamp Data Scientist Naomi Yonge and TikTok's Ross Paterson will highlight the top 3 factors that can influence performance and decision making moving forward.

After, Naomi and Ross will join dunnhumby's Natalie Collins for a panel moderated by LiveRamp's Katelyn Necati, on how to measure the factors that influence performance, when innovation becomes BAU and what is next for measurement.