Full Name
Ross Paterson
Job Title
Measurement Partner
Company Name
Speaker Bio
Ross is a part of the Marketing Science team at TikTok and specialises within the CPG vertical, focusing on both brand and performance measurement. Having been at TikTok for nearly 3 and a half years, he has a wide breadth of experience ranging from media to creative all the way through to measurement. Whilst working at TikTok he has been a part of the LiveRamp partnership from the start, running over 50 studies for the UK and getting a grasp for what best practice looks like on TikTok when it comes to Sales Lift.
Ross Paterson