Name
Sizing The Canadian Retail Media Landscape
Date & Time
Tuesday, February 6, 2024, 3:20 PM - 3:40 PM
Description

Sonia Carreno, President of IAB Canada, will share the latest insights on the Canadian retail media landscape and delve into the current market dynamics. She’ll discuss how and why Canadian advertisers are approaching the new channel’s opportunities in the face of distinct local market realities.