Sonia has been passionate about the Internet and its forward movement in Canada from the start. With a rich tenure of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada and its members.

Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and marketing with specialties ranging from performance marketing to communications and creative strategy. Sonia has spent time building and consulting with successful early to mid-stage start-ups and has consulted industry associations and publishers to help navigate the disruptive media landscape.

Sonia was recently inducted into the Canadian Media & Marketing Hall of Fame for her efforts in digitally transforming the Canadian media industry. Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.

Currently, Sonia serves on the Board of Directors of Ad Standards Canada as well as the Cannes Lions Advisory Board of Canada and enjoys her role as a Mentor with the American Marketing Association.