Sean Crawford is the Managing Director of Threefold, part of the SMG agency network of global retail media experts responsible for 10 Retail Media Networks. Sean is the driving force and face behind Threefold’s North American expansion that began in 2023 and has already seen the agency sign its first major US client.

Sean was recently awarded the 40-under-40 award from the Path to Purchase Institute, which honors the next generation of leaders in omnichannel marketing. As a retail media thought leader, Sean has presented at numerous industry events in the UK and North America and has been published by the industry press, where he has been called on to share his decade-plus of experience as a retail media pioneer.

Threefold is headquartered in New York City and offers retailers services that include RMN consultancy, a white-label in-house RMN management service and Plan-Apps, its proprietary commerce marketing technology. Threefold works with 95% of the top global CPG brands, and its current Retail Media Network partners include Walgreens Boots, Co-op, Morrisons and The Very Group.