Name
Redefining Retail Media for the Age of Omnicommerce
Date & Time
Tuesday, February 6, 2024, 4:20 PM - 5:00 PM
Speakers
Jessie Dowd, Path to Purchase Institute
Sean Crawford, SMG
Richard Rodgers, Keurig Dr Pepper Canada
John Fanous, Google
Sean Crawford, SMG
Richard Rodgers, Keurig Dr Pepper Canada
John Fanous, Google
Description
Join P2PI Editorial Director Jessie Dowd for a panel discussion with leading retail media experts that gives you an inside look at the leading trends, best practices and emerging strategies for harnessing the full power of retail media as part of the omnichannel shopper journey. The session will delve into how CPG brands and retailers are redefining the role of retail media, while also exploring winning tactics for successful campaigns and advice for the future as retail media continues to prove its strength across the funnel.