Full Name
Richard Rodgers
Job Title
Marketing Director – Keurig
Company Name
Keurig Dr Pepper Canada
Speaker Bio
When Rodgers joined the company in 2016, he was charged with building the shopper marketing team and defining the national- and account-specific strategies for the hot portfolio of brands (Keurig, Van Houtte and Timothy’s) and later integrating the cold portfolio (Mott’s Clamato, Canada Dry, Bai) following the merger of Keurig Canada and Canada Dry Mott’s in 2018. In June 2023, he became Marketing director for the Keurig system, leading a hybrid team of brand, omni marketing and digital shelf. Also a member of the Walmart Connect Client Advisory Board in Canada, his passion for creating a seamless shopping experience along the path to purchase contributed to the successful launches of coffee makers like the K-Express Essentials and full-year customer marketing plans across grocery, retail, and convenience and gas customers. Rodgers developed a hybrid team that integrates traditional and digital shopper marketing with the paid search and digital shelf teams. The integrated omnichannel structure earned his team Keurig Dr Pepper Canada’s 2022 Team of the Year award. They continue to work to remove the physical barriers between traditional brick-and-mortar and e-commerce, shifting the mindset from “where” people shop to “how” they shop. Key projects this past year include the implementation of an elevated in-store and online shopping experience for Keurig coffee makers at Canadian Tire and Walmart, as well as several key national retail campaigns, and full-year Walmart Connect planning for Keurig coffee makers.
Richard Rodgers