John is Google and YouTube's Head of Omni-Channel Retail for Canada. He is an accomplished and recognized leader in Canada's omni-channel shopping ecosystem, helping organizations (ranging from startups to Fortune-100 retailers) make the pivot to digital shopper engagement for over fifteen years.


John joined Google nine years ago, and has helped lead partnerships with some of the fastest growing omni-channel retailers in North America over that time - with a focus on attribution/measurement via technology and AI adoption, digital education for C-suite partners, and helping retailers build new profit centers through initiatives including Google Retail Media.


John is a past recipient of Marketing Mag's Top 30 Under 30 award, and has had his retail insights published in major Canadian platforms including The Globe & Mail, Financial Post and Yahoo! Finance, in addition to national TV interviews with CTV News Channel and Canada AM.