Jeevan leads the Omnichannel team at General Mills Canada where his team strives to develop integrated consumer experiences for brands such as Cheerios, Nature Valley & Old El Paso. These experiences are enabled in large part by retail media – whether it’s paid search, connected TV or in-store placements (to just name a few).

Over the past 9 years there – he’s worked in a variety of roles which have spanned from new product development to sales.

Outside of work – you can catch him spending time with loved ones, learning yoga (emphasis on learning), processing the recent flurry of basketball trades & co-hosting a marketing podcast called “4 P’s in a Pod” (which looks to help aspiring & established marketers alike).