Lucy Baumgartner is Managing Director of Commerce & Retail at Omnicom Media, responsible for accelerating connected commerce and retail media innovation across Omnicom’s client portfolio. Backed by over 14 years of global experience across New York, London, and Toronto, she has a proven track record of scaling high-performing teams, shaping first-to-market partnerships and unlocking brand growth through data-driven strategies and commercialization of new capabilities.

Originally from Switzerland, Lucy brings an international perspective to the Canadian market and is fluent in French and English—enabling culturally intuitive client engagement and execution.