Name
Agentic Commerce – Incremental Channel or Industry Disruptor?
Date & Time
Tuesday, February 10, 2026, 11:55 AM - 12:15 PM
Speakers
Lucy Baumgartner, Managing Director, Commerce & Retail, Omnicom Media
Janine Flaccavento, Managing Director, Canada, Criteo
Mateusz Grobel, Ecommerce Team Lead, Danone
Janine Flaccavento, Managing Director, Canada, Criteo
Mateusz Grobel, Ecommerce Team Lead, Danone
Description
Agentic AI is one of the most talked-about trends in retail, but is it truly a disruptive force or an additive layer in the commerce ecosystem? This panel will unpack the realities behind the hype, exploring how agentic commerce is emerging as an incremental channel that enhances, rather than replaces, existing shopping behaviors. Drawing on adoption data and consumer insights, experts will explore why predictions of a fully autonomous shopping future may be overstated, and what the near-term evolution looks like.