As Canadian shoppers make tougher spending choices, how can retailers and CPGs' unlock incremental growth opportunities by engaging with CPG's most important customer segments? In this candid keynote, Alain Tadros will explore how retail media, loyalty and customer data can advance brand strategy, strengthen trade promotions activities and support major launches. He’ll share a retailer’s perspective on the opportunities taking shape, the measurement and targeting capabilities, and the collaboration needed to connect retail media to broader business priorities.