The retail media landscape in Canada has matured rapidly. Brands and retailers are no longer asking if it works. Instead, they are demanding proof of true incrementality, working to simplify network fragmentation and leveraging first-party data to power full-funnel growth.

The Path to Purchase Institute returns to Toronto for a single day of unfiltered, senior-level strategy. Designed specifically for the nuances of the Canadian market, Retail Media Summit Canada brings together the exact cross-functional decision-makers required to turn media spend into measurable business outcomes.

Key topics covered at Retail Media Summit Canada 2027

Understanding Shopper Attention

How consumer behavior and attention can shape more effective retail media.

The New Rules of Measurement

Proving incrementality, aligning KPIs and demonstrating business impact.

Commerce Beyond Search

The growing role of CTV, creators, social commerce and off-site media.

AI Inside Retail Media Teams

How AI is improving planning, optimization, reporting and operations.

What Brands Want Next

What will drive brand investment and expectations in 2027.

The Connected Store

Using in-store technology and media to influence shoppers and measure results.

Retail Media’s Next Growth Curve

The capabilities and partnerships shaping retail media’s future in Canada.

NEW! Grow your network at Power Hour

Engage in a unique, high-value networking experience at Retail Media Summit Canada. Expand your connections in a fun and casual environment during five rapid-fire meetings with your peers from the commerce marketing industry.

Past partners of Retail Media Summit Canada