Start your day with a delicious breakfast while networking with fellow attendees.

Join P2PI as we welcome everyone to Retail Media Summit Canada!

As Canadian shoppers make tougher spending choices, how can retailers and CPGs' unlock incremental growth opportunities by engaging with CPG's most important customer segments? In this candid keynote, Alain Tadros will explore how retail media, loyalty and customer data can advance brand strategy, strengthen trade promotions activities and support major launches. He’ll share a retailer’s perspective on the opportunities taking shape, the measurement and targeting capabilities, and the collaboration needed to connect retail media to broader business priorities.

An expert examination of the forces reshaping Canada’s retail landscape, from shifting consumer spending to market dynamics, and what they mean for retailers and brands. This session will offer insight into how brands and retailers are using new technology and touchpoints to influence shoppers and drive measurable results for commerce today.

Where will the next wave of retail media growth come from? This session explores the opportunities gaining attention as the market matures, from new channels and capabilities to stronger partnerships between brands and retailers.

In-person connections are fueling Retail Media Summit Canada! Our exclusive and professionally facilitated Power Hour event provides the opportunity for 1:1 introductions with leading retail media peers and influencers. Through a series of quick-hitting conversations, attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience. Instantly expand your connections and meet the diverse array of leaders who matter most to you!

Enjoy lunch and dig into what’s really shaping shopper decisions today. Exclusive P2PI research will unpack where consumers are discovering products, what’s influencing their choices and how they’re moving from inspiration to purchase. Expect fresh data, practical takeaways and a sharper look at what brands and retailers should be watching.

Loyalty is becoming an increasingly powerful force in retail media, giving retailers the data, relationships and customer understanding needed to create experiences that are both more relevant and more valuable. Learn how retail media has become increasingly embedded in Loblaws’ loyalty ecosystem, and what that evolution means for the future of customer engagement.

Shopper attention is increasingly fragmented across platforms, screens and moments. Hear how industry leaders are rethinking when, where and how to connect with consumers as discovery and purchase become more intertwined.

More data doesn’t automatically mean better decisions. This session looks at how organizations are turning shopper and performance signals into smarter targeting, faster optimization and more effective activation.

Retail media is expanding into new channels, formats and use cases. Explore where industry leaders see untapped opportunity and how they’re thinking about the next phase of commerce media growth.

Leaders discuss how connected TV, creators, social commerce and off-site media are expanding the role of retail media across the shopper journey.

What deserves a spot on the retail media radar now? Hear a forward-looking perspective on the technologies, capabilities and shifts that could have the biggest impact on how brands and retailers connect with shoppers next.

AI is already generating creative, forecasting performance, automating workflows, optimizing campaigns and changing how consumers discover products. Now comes the bigger shift: AI agents that can analyze results, move budgets and take action within marketer-defined guardrails. As AI takes on more of the work, this session will tackle how marketers should think about the evolving relationship between human judgement and machine action, and where each can have the greatest impact.

Wrap up Retail Media Summit Canada with a networking cocktail reception.