Start your day with a delicious breakfast while networking with fellow attendees.

Join P2PI as we welcome everyone to Retail Media Summit Canada!

Canadian retail is entering a new chapter. Consumer expectations are evolving, economic pressures continue to reshape spending habits and new technologies are changing how shoppers discover, evaluate and buy. At the same time, retail media has become one of several strategic levers driving commercial growth. In this opening keynote, hear about what it takes to adapt to this new reality and what will define the next era of growth in Canada’s retail landscape.

Leaders discuss how connected TV, creators, social commerce and off-site media are expanding the role of retail media across the shopper journey.

Where will the next wave of retail media growth come from? This session explores the opportunities gaining attention as the market matures, from new channels and capabilities to stronger partnerships between brands and retailers.

In-person connections are fueling Retail Media Summit Canada! Our exclusive and professionally facilitated Power Hour event provides the opportunity for 1:1 introductions with leading retail media peers and influencers. Through a series of quick-hitting conversations, attendees have a unique chance to expand their networks in a fun and casual setting. Power Hour keeps the conversations moving for an engaging and optimized networking experience. Instantly expand your connections and meet the diverse array of leaders who matter most to you!

Enjoy lunch and dig into what’s really shaping shopper decisions today. Exclusive P2PI research will unpack where consumers are discovering products, what’s influencing their choices and how they’re moving from inspiration to purchase. Expect fresh data, practical takeaways and a sharper look at what brands and retailers should be watching.

Learn how leading organizations are proving incrementality, aligning on KPIs and demonstrating the true business impact of retail media.

Shopper attention is increasingly fragmented across platforms, screens and moments. Hear how industry leaders are rethinking when, where and how to connect with consumers as discovery and purchase become more intertwined.

More data doesn’t automatically mean better decisions. This session looks at how organizations are turning shopper and performance signals into smarter targeting, faster optimization and more effective activation.

Retail media is expanding into new channels, formats and use cases. Explore where industry leaders see untapped opportunity and how they’re thinking about the next phase of commerce media growth.

AI is already generating creative, forecasting performance, automating workflows and optimizing campaigns. Now comes the bigger shift: AI agents that can analyze results, move budgets and take action within marketer-defined guardrails. Where should humans stay firmly in control, and what work are teams ready to hand over?

What deserves a spot on the retail media radar now? Hear a forward-looking perspective on the technologies, capabilities and shifts that could have the biggest impact on how brands and retailers connect with shoppers next.

Discover how retailers are using in-store technology, digital experiences and new touchpoints to influence shoppers and drive measurable results.

Wrap up Retail Media Summit Canada with a networking cocktail reception.