Join us for a dynamic session where leading solution providers showcase their innovative approaches to solving key challenges faced by CPG brands and retailers. In this fast-paced session, each solution provider will have 10 minutes to present their groundbreaking solutions and insights that have revolutionized the way the CPG industry operates.
Ignite Talk 1: Delivering Streaming TV’s Promise of Marquee Reach
Join Jake Piasecki, Head of US Verticals for CPG, Health & Wellness and Insurance to hear how Roku is leading the TV platform era and how your Streaming TV investment can power reach.
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Ignite Talk 2: Reach Underserved Shoppers and Get More Out of Your Retail Media Dollars
Join Jennifer Ortner, Vice President for Gas, Grocery and Convenience, from Bridg to learn how our new data and media network, Rippl can deliver enhanced shopper engagement, revenue growth and expanded margins for advertisers.
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Ignite Talk 3: Retail Activation for Good
How to ideate, prototype and test sustainable packaging and personalized retail experiences in just 4 days! Grounded have joined forces with the HP Brands and Sustainable Innovation team to launch the Retail Activation for Good - Innovation Sprint. Phil White, Co-founder and CSO at grounded will unpack this unique approach to sustainable brand and commercial innovation.
Ignite Talk 4: The Rise of In-Store Experiences as Retail Media
The in-store shopping experience is the latest frontier in the retail media landscape, and serves as the last opportunity to influence shopping behavior before conversion. Join Freeosk’s CEO Matt Eichorn to hear about data-backed examples that highlight why retailers and brands should prioritize immersive retail experiences that are more memorable than a typical digital screen, but just as measurable as sponsored search.
Ignite Talk 5: Behind the Headlines - What's Happening in Offsite Retail Media?
The Retail Media industry is awash in articles, surveys, and other pressures driving brands to shift media budgets to upper funnel awareness campaigns through offsite retail media. As a result, brand managers feel pressure to create new campaigns that pay off but with very little insight to what's really happening beyond those headlines. Ian Simpson, head of SensorTower's Retail Center of Excellence, investigates Retail Media ad data to determine who's avoiding offsite, who's dipping their toes in, and who's all in with omnichannel marketing campaigns. Through the presentation, Ian will show you multiple examples from across industries and will provide some actual context to what's really happening today.
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