Today, brands can be both built and bought at retail. ZOA Energy, the brand founded by Dwayne “The Rock” Johnson, has experienced tremendous resurgence in the last year. Part of their success can be attributed to connecting culture, social and content that drives “to, at and on” retail. In this session, the presenters will share learnings from bringing “Big Dwayne Energy” to customers and consumers.

• From on-platform to in-store, brands can be built successfully in retail.
• Creativity and cultural connection or “commercial creativity” can turbo-charge success, even when you are outspent by competitors.
• Full funnel commerce thinking inspires better retailer engagement and partnership.