The Playbooks, Data and Strategies Shaping Tomorrow’s Store Floor
Connecting digital discovery to physical shelf conversion isn't just a marketing challenge — it's an organizational imperative. At InStore Ignite, we're moving past high-level buzzwords to unpack the exact friction points keeping CPG brands and retailers from maximizing in-store performance.
Here are the core themes and critical questions anchoring our 2026 agenda:
CHALLENGE #1:
How do we know what’s actually working in-store?
- Proving ROI beyond clicks and impressions
- Connecting digital activity to store visits and sales
- Understanding what is really driving conversion
- Identifying where execution breaks down
- Turning shopper and store data into better decisions
TRACK 2:
How do we win the shopper at the shelf?
- Breaking through in a crowded store environment
- Improving placement, visibility and merchandising
- Protecting loyalty as shoppers switch brands and retailers more easily
- Responding to changing missions, occasions and expectations
- Creating experiences that actually influence purchase
TRACK 3:
How do we connect digital influence to physical retail?
- Linking social, creators, retail media, e-commerce and apps to what happens in-store
- Building more seamless omnichannel shopper journeys
- Maintaining brand consistency across physical and digital touchpoints
- Understanding how digital discovery changes store behavior
- Creating connected commerce strategies across teams and channels
CHALLENGE #4:
How is AI influencing store behavior?
- The changing path to product discovery
- Digital influence on in-store decisions
- The future of shopper journeys
- Smarter merchandising and assortment
- The future of the physical store
CHALLENGE #2:
How do we win the shopper at the shelf?
- Breaking through in a crowded store environment
- Improving placement, visibility and merchandising
- Protecting loyalty as shoppers switch brands and retailers more easily
- Responding to changing missions, occasions and expectations
- Creating experiences that actually influence purchase
CHALLENGE #5:
How do we create new growth opportunities in-store?
- Earning new placement and secondary merchandising opportunities
- Building larger baskets through cross-category collaboration
- Identifying emerging shopper missions such as wellness
- Turning consumer trends into actionable store strategies
- Finding new ways to make the physical store work harder
CHALLENGE #3:
How do we connect digital influence to physical retail?
- Linking social, creators, retail media, e-commerce and apps to what happens in-store
- Building more seamless omnichannel shopper journeys
- Maintaining brand consistency across physical and digital touchpoints
- Understanding how digital discovery changes store behavior
- Creating connected commerce strategies across teams and channels
CHALLENGE #6:
How do we organize differently to make all of this happen?
- Breaking down silos between marketing, sales, insights, media and commerce
- Aligning teams around the shopper
- Building capabilities for connected commerce
- Making faster, better-informed decisions
- Scaling what works across brands, retailers and channels
Who Should Be There
Brands that want to:
✓ Become better storytellers at the shelf.
✓ Understand how digital touchpoints influence in-store conversions.
✓ Develop omnichannel programs to increase product discoverability.
✓ Leverage the next wave of retail influencers.
✓ Become better storytellers at the shelf.
✓ Understand how digital touchpoints influence in-store conversions.
✓ Develop omnichannel programs to increase product discoverability.
✓ Leverage the next wave of retail influencers.
Retailers that want to:
✓ See best-in-class examples of in-store marketing and retail media.
✓ Help brands understand how to win on their shelves.
✓ Advance more productive, measurement-driven collaboration with brands.
✓ See best-in-class examples of in-store marketing and retail media.
✓Help brands understand how to win on their shelves.
✓ Advance more productive, measurement-driven collaboration with brands.
Key Titles in Attendance
Marketing & Shopper Activation
CMO • Marketing leaders • Shopper/omnichannel marketing • In-store & brand activation
Retail Media & Digital Commerce
Retail media leaders • eCommerce • Digital shelf • Media strategy
Merchandising & Store Experience
Merchandising • Category management • Store/visual design • Space planning
Store Operations & Execution
Store operations • Field operations • Retail execution • In-store technology
Sales & Customer Development
CCO • Sales leaders • Customer development • Retail partnerships • National accounts
Customer, Loyalty & Personalization
Customer experience • Loyalty • Personalization • Customer strategy
Data, Insights & Measurement
Analytics • Shopper/consumer insights • Marketing measurement • Retail media measurement
Digital Innovation & Transformation
Digital transformation • Innovation • Emerging technology • Retail innovation
What can attendees expect?
To maintain a high-caliber exchange of ideas, this experience is curated exclusively for qualified manufacturers, retailers, and P2PI members. At InStore Ignite, you’ll find:
To maintain a high-caliber exchange of ideas, this experience is curated exclusively for qualified manufacturers, retailers, and P2PI members. At InStore Ignite, you’ll find:
Only qualified retailers, consumer brand manufacturers and P2PI members can attend InStore Ignite.
Only qualified retailers, consumer brand manufacturers and P2PI members attend InStore Ignite.
Note: If you are a non-member solution provider and interested in attending this event, please contact us for sponsorship opportunities, and we will work with you on the package that best fits the needs of your organization.