Explore content designed to optimize shopper conversion, elevate brick-and-mortar experiences and unlock true full-funnel connectivity. Dive into our featured sessions to discover the latest strategies, technologies and retail leaders taking the stage at InStore Ignite to solve the industry’s biggest execution challenges.
Today’s shoppers move seamlessly between stores, social, mobile and e-comm, raising the stakes for brands to deliver connected, consistent experiences across every touchpoint. In this session, Andrew Pearson, Head of Content at Diageo, will discuss how the company is evolving its approach to omnichannel content strategy and creative execution to better align in-store and digital experiences. We'll explore the operational and organizational realities of scaling creative across growing physical and digital networks, maintaining brand consistency and ensuring experiences remain compelling and effective across increasingly complex retail environments.
Consumer shopping behavior is rewriting how retailers and brands think about physical stores, discovery, loyalty and conversion. In this exclusive first look at research from P2PI and Placer.ai, we'll unpack the latest shifts in store visitation patterns, channel performance and shopper priorities to reveal which retail formats are gaining momentum and why.
The session will explore how evolving consumer expectations are influencing merchandising, retail media, store design and omnichannel engagement strategies. Attendees will gain a clearer understanding of the tactics separating high-performing retailers from those struggling to maintain relevance, along with practical implications for brands seeking to drive stronger in-store influence. We'll also examine the growing role of AI in shaping shopper journeys, operational decisions and the future physical store experience.
