Featured Sessions

Explore content designed to optimize shopper conversion, elevate brick-and-mortar experiences and unlock true full-funnel connectivity. Dive into our featured sessions to discover the latest strategies, technologies and retail leaders taking the stage at InStore Ignite to solve the industry’s biggest execution challenges.

The Shelf Is Everywhere: Scaling Omnichannel Brand Consistency

Andrew Pearson
Andrew Pearson
Head of Content, North America
Diageo

Today’s shoppers move seamlessly between stores, social, mobile and e-comm, raising the stakes for brands to deliver connected, consistent experiences across every touchpoint. In this session, Andrew Pearson, Head of Content at Diageo, will discuss how the company is evolving its approach to omnichannel content strategy and creative execution to better align in-store and digital experiences. We'll explore the operational and organizational realities of scaling creative across growing physical and digital networks, maintaining brand consistency and ensuring experiences remain compelling and effective across increasingly complex retail environments.

Ethan Chernofsky
Ethan Chernofsky
CMO
Placer.ai

Consumer shopping behavior is rewriting how retailers and brands think about physical stores, discovery, loyalty and conversion. In this exclusive first look at research from P2PI and Placer.ai, we'll unpack the latest shifts in store visitation patterns, channel performance and shopper priorities to reveal which retail formats are gaining momentum and why.

The session will explore how evolving consumer expectations are influencing merchandising, retail media, store design and omnichannel engagement strategies. Attendees will gain a clearer understanding of the tactics separating high-performing retailers from those struggling to maintain relevance, along with practical implications for brands seeking to drive stronger in-store influence. We'll also examine the growing role of AI in shaping shopper journeys, operational decisions and the future physical store experience.

Consumers don't think in channels, and increasingly, neither does Church & Dwight. In this session, Rick Florio and Channan Sawhney will explore how the company uses shopper insights, trend forecasting and integrated brand strategies to create connected experiences across e-commerce, retail media and in-store environments. Through real-world examples from some of its fastest-growing brands, they'll share practical lessons for reducing friction, improving execution and driving conversion wherever shoppers choose to engage.

Brands are increasingly influencing the store environment far beyond their traditional aisle. This discussion explores mission-based merchandising, seasonal activations and cross-category placement strategies that drive visibility and conversion while balancing shopper value with commercialization.

The future of merchandising is increasingly collaborative. This session explores how brands across categories are partnering around shared shopper missions, occasions and lifestyle moments to drive larger baskets and stronger engagement. Plus, they’ll reveal what it took to get to that level of alignment.

For years, influencers shaped what consumers bought online. Now, that influence is beginning to change what happens inside physical stores, too. While creator-led merchandising is still emerging in food and bev CPG compared to categories like beauty and fashion, retailers and brands are responding more and more to social-driven demand with trend-based displays, secondary placements, creator-inspired activations and merchandising strategies designed to turn online buzz into offline conversion.