Name
The New Playbook for Cross-Category Collaboration
Description

The future of merchandising is increasingly collaborative. This session explores how brands across categories are partnering around shared shopper missions, occasions and lifestyle moments to drive larger baskets and stronger engagement. Plus, they’ll reveal what it took to get to that level of alignment.

Speakers
Alicia Crespin - Vice President Omnichannel Retail Marketing & Retail Media, Mattel
Sarah Hogan - Associate Director of Category Insights, Pompeian
Date
Thursday, November 12, 2026
Time
1:45 PM - 2:10 PM (CST)