Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts. Collectively, these professionals have proven that they don't just follow the path to purchase; rather they help build it. We'll be inducting the 2025 winners at P2PI LIVE — don't miss it!

Stephen Chriss
Vice President, Enterprise Omni-Commerce
The Campbell's Co.

Brian Messerschmitt
Chief Marketing Officer
Dollar Tree

Sarah Nellson
Trade Marketing Director, Ferrero Mainstream Chocolate & Kinder Brands
Ferrero