
2025 Recipients
The Path to Purchase Institute identifies exceptional young professionals working in the commerce marketing industry with its fourth annual 40 Under 40 Awards. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.

Kaylyn Aguilar
Associate Director, Marketing
Breaktime Media

Tessa Allen
SVP, Commerce - North America
Mars United Commerce

Erin Bailey
Chief Client Officer
Matrixx CPG

Elisia Bielawski
Director, Commerce Experience
Arc Worldwide

Willy Blesener
SVP, Media
Mars United Commerce

Naama Bornstein
Director, Product Management
Skai

Eric Brackmann
VP, Commerce Media
Koddi

Joe Conti
Managing Director
HMT Associates

Danielle DeGrandis
Shopper Marketing Manager
Flora Food Group

Sankett Deshpande
Director of Product - Offsite, Data, AdTech CVS Media Exchange

Andrene Dos Anjos
Manager, Omni & Shopper Marketing
Mars Petcare Canada

Mateusz Drela
CEO
Retail Media IQ

Emily Fleming
Sr. Marketing Manager, Shopper & Digital Commerce
Carbone Fine Food

Niccolo Gloazzo
Sr. Director of Media & Omnichannel
Kettle & Fire

Branden Goodman
Head of Digital Marketing, Media & eCommerce, Beauty & Wellbeing
Unilever

Candice Gray
VP, Brand Commerce
New Engen

Anne Harrell
Head of Product Enablement
Pacvue

Casey Harsh
SVP, Commerce
UM

Eleanor Hayden
Founder and CEO
Veriti

Melissa Homan
Shopper Marketing Manager
Talking Rain Beverage

Steffi Hudier
Director, E-Commerce Marketing
Procter & Gamble

Bridget Johnson
Manager, Client Business Management In-Store
Quad

Carly Johnson
SVP Group Director, Strategy
Momentum Worldwide

Allyssa Kaiser
VP, Direct-to-Consumer & Performance Marketing
NEST NEW YORK

Julia Kallevant
Sr. Manager, Shopper Marketing
Treasury Wine Estates

Gene Karaffa
Sr. Shopper Marketing Manager
Horizon Organic Dairy

Brad Montgomery
Commercial Lead, APAC
QSIC

Dylan Mueller
VP Retail Media
DIGITS

Emily Murray Wowk
Sr. Ecommerce Brand Manager
Church & Dwight

Melissa Myres
Director, Account Management
Kroger Precision Marketing Powered by 84.51°

Leo Nagdas
Head of Corporate Development & Ventures
dunnhumby

Sarah Nesheim
Co-Founder & COO
Crafted

Emily Nguyen
Director of Accounts & Business Development
KKG Inc.

Adi Ronen
CEO & Founder
myAthena/buywith

William Ruth
Omnichannel Ecommerce Manager
Kenvue

Matt Seubert
Sr. Director, Digital Marketing
Eggland's Best

Giulia Smith
Sr. eCommerce Analyst
Haleon

Tiffany Williams
Group VP, Brand Sales
Inmar Intelligence

Tim Yager
Global Category Development Manager
JDE Peet's

Frederic Zhang
Director, Paid Media
CA Fortune