NEXT MEETUP:
Tuesday, August 26, 2025, 2-3 PM ET
Marketing Planning Amid Economic Uncertainty
When the economy gets tough, marketing budgets are often the first to go. But cutting spending too quickly can lead to long-term revenue losses. Join Mike Chiasson of Keen Decision Systems as he facilitates our conversation around smarter planning that can help you avoid the same mistakes.
In this session, we will discuss:
- Real data showing how one brand's "responsible" budget cut led to a $17M revenue disaster
- Practical approaches to scenario planning when tariffs and recession loom
- How to identify which marketing tactics will still perform when consumers tighten their belts
- Tools to defend your marketing investments when finance comes knocking
Come prepared to share insights and learn how others are making confident marketing decisions during economic uncertainty.
Meet Your Moderator:
Mike Chiasson
Senior Solutions Engineer
Keen Decision Systems
What are MeetUps?
MeetUps connect the Path to Purchase Institute member community for open and organic dialogue about top-of-mind issues. Discussions kick off with a perspective shared by a brand member and conversations are facilitated by a solution provider member.
All content and discussion topics are driven by our P2PI community.
Connect with industry thought leaders and engage your peers. You are invited to participate and share your experience and insights.
To participate in P2PI MeetUps, you must be a member in good standing. To receive more information, contact Heather Kurtik at [email protected].