Proving It: Offsite Retail Media That Delivers Incrementality

In today’s market, every dollar must count. Offsite retail media promises growth—but only if you can prove it.

Join us for a high-impact roundtable as we dive into how CPGs, DTCs, and RMNs are redefining performance through precision targeting, incrementality models, and agile measurement. Discuss what’s working, what’s not, and what it takes to turn offsite strategy into sustainable revenue—now.
 
Key takeaways from the discussions:

• Learn how to leverage retailer first-party data to improve audience and product precision and drive conversions
• Explore how to automate audience building, creative scaling, and campaign workflows, including using AI, for speedy execution
• Explore how offsite (e.g. CTV, Tiktok) provides a much better creative canvas compared to sponsored listings 
• Discover efficient approaches to delivering personalized creative across offsite retail channels for different stages of the customer journey
• Understand practical frameworks for measuring incremental sales and ROI with confidence
• Examine methods to better integrate teams, data, and technology for scalable retail media success

Meet Your Moderators: 

MeetUps connect the Path to Purchase Institute member community for open and organic dialogue about top-of-mind issues. Discussions kick off with a perspective shared by a brand member and conversations are facilitated by a solution provider member. 

All content and discussion topics are driven by our P2PI community.

Connect with industry thought leaders and engage your peers. You are invited to participate and share your experience and insights in this new forum.

To participate in P2PI MEETUPs you must be a P2PI member in good standing. To receive more information about the MeetUps contact Heather Kurtik.