Retail Media’s Role in Digital Transformation

Join Chrissy Arsenault of Pompeian and Jordan Witmer of Salt XC for a lively, no-slides-needed discussion on how retail media is reshaping digital transformation for both brands and retailers.

This isn’t just about ad placements — it’s about how retail media is forcing new, sometimes uncomfortable, collaboration across teams that haven’t always worked together, driving fresh alignment between business priorities, data, and consumer needs. Expect provocative questions, candid peer sharing, and fresh perspectives on why retail media can be so much more than a “media tax,” emerging instead as the ultimate connector and accelerator for modern commerce.
 

Speakers:

• Chrissy Arsenault | Pompeian
• Jordan Witmer | Salt XC

Marketing Planning Amid Economic Uncertainty

When the economy gets tough, marketing budgets are often the first to go. But cutting spending too quickly can lead to long-term revenue losses. Join Mike Chiasson of Keen Decision Systems as he facilitates our conversation around smarter planning that can help you avoid the same mistakes.

In this session, we will discuss:

• Real data showing how one brand's "responsible" budget cut led to a $17M revenue disaster
• Practical approaches to scenario planning when tariffs and recession loom
• How to identify which marketing tactics will still perform when consumers tighten their belts
• Tools to defend your marketing investments when finance comes knocking

Come prepared to share insights and learn how others are making confident marketing decisions during economic uncertainty.

Speakers:

• Mike Chiasson | Keen Decision Systems
• Jen Lessner | T&G Global

Proving It: Offsite Retail Media That Delivers Incrementality

In today’s market, every dollar must count. Offsite retail media promises growth—but only if you can prove it.

Join us for a high-impact roundtable as we dive into how CPGs, DTCs, and RMNs are redefining performance through precision targeting, incrementality models, and agile measurement. Discuss what’s working, what’s not, and what it takes to turn offsite strategy into sustainable revenue—now.

Speakers:

• Anna Luo | Jivox
• Nikhil Lai | Forrester

Solving Fragmentation: How to Effectively Manage Ads Across Multiple Retail Media Networks

As the retail media landscape rapidly expands, brands face increasing challenges in managing fragmented advertising efforts across multiple platforms. This session will explore how CPG brands can streamline their retail media strategies, leveraging AI to centralize campaign management and optimize performance.

Speakers:

• Mateusz Drela | RMIQ LLC
• Andrene Dos Anjos | MARS Pet Nutrition

Best Practices for Sustainability In POP Design and Deployment

Waste doesn’t start in the field. Waste starts at the brief. We often talk about waste after the POP has been created, but if we utilize historical data accurately we can eliminate waste before it has been produced. Join your peers at P2PI for a holistic conversation about sustainable design practices in the POP space. P2PI member Select will moderate this conversation with Tito's Handmade Vodka, and members in attendance, about waste reduction in planning and design, best practices for program execution at retail, and how brands are truly defining success for retail programs.

Speakers:

• Carlton Dunn | Select
• Alex Solverson |  Select
• Frank Polley | Tito's Handmade Vodka
• Sean Ashford | Tito's Handmade Vodka

Partnerships

Join the next P2PI member MeetUP, where your peers will share their insights on cross-category partnerships. The discussion will be centered around past experience, knowledge sharing, the power of collaboration and driving mutual success.

Speakers:

Fiona Redhair | Johnsonville Sausage
Penny Caudill | Bush Brothers & Company
Alyson Tardif | Colangelo
Amy Hoak | Colangelo
Christine Churchill | Colangelo

Clean Store Format

With more retailers moving toward a clean store format there is less opportunity for branded activations and sampling. This discussion is going to explore out-of-the box programs to draw consumers' attention.

Shopper Marketing Tactics for Small Teams

Share insights and experiences about effective shopper marketing tactics for small teams.

Speakers:

Casi Reichardt | Kodiak Cakes
Howard Schultz | Agency Five Eighty

Chicago MeetUp (In Person)