Discover education designed to inspire, empower and elevate your retail media expertise. Explore the first look at our featured sessions and the industry leaders set to take the stage at this year’s summit.
James Masson Director of Integrated Marketing High Liner Foods
Most CPG organizations have invested heavily in retail media, but far fewer have aligned their teams and processes to make it work at scale. As AI and agent-led optimization accelerate decision making and blur traditional roles, existing silos between brand, sales, commerce and analytics are increasingly exposed. This panel brings together CPG leaders who have navigated the challenging internal work: redefining ownership, rebalancing budgets, and resetting expectations around speed, accountability, and performance. Attendees will leave with a clearer view of how organizational alignment–not tools or tactics–has become the biggest determinant of retail media ROI.
Brands and retailers are entering a new era of AI partnerships as consumers increasingly turn to AI to guide their purchasing decisions. This convergence is redefining who controls the customer relationship, revealing new data dependencies and reshaping the future of retail media. This session offers a strategic perspective on what it means to protect the customer relationship when intelligence, influence and commerce flow through AI platforms.
As in-store retail media networks expand, retailers face a critical tension: maximize revenue from screens, signage and digital touchpoints, or protect the integrity of the shopping journey. This debate-style session brings together varied viewpoints to explore where the line should be drawn between commerce and experience, and what the long-term implications are for brand loyalty, store design and the future of physical retail.
What's hype versus what's actually working? Drawing from new data in the Path to Purchase Institute's 2026 Retail Media Benchmark Report, this session examines where retail media is performing today, the strategic shifts brands and retailers are making next, and how changes in investment, measurement and organizational capabilities signal a turning point for the industry. Get a data-backed look at what retail media is becoming, not just what it has been.
As brands demand clearer performance signals and retailers look to scale monetization of first-party data, convenience retail media is at an inflection point. High-frequency trips, immediate purchase intent and growing in-store digital touchpoints create a distinct opportunity—one that’s often measured through frameworks built for grocery and mass. This session unveils fresh research from the Path to Purchase Institute and Convenience Store News, establishing a shared view of what’s working, where gaps remain and how the convenience channel moves forward.
