Retail media has transformed from an emerging experiment into a multibillion-dollar cornerstone of modern commerce strategies.

Now in its sixth year, the Path to Purchase Institute’s Retail Media Summit remains the leading platform shaping the industry’s next phase as it moves past individual channels to focus on accountability, AI-driven discovery, and real business growth.

The Intelligent Retail Media Business

Use data, automation and AI to build, sell and optimize retail media, while ensuring products, content and offers are discoverable and compelling to both shoppers and the agents assisting them.

Best-in-Class Retail Media in Action

Commerce marketers break down their most successful activations, sharing candid case studies and the hard-won lessons they learned along the way.

The Measurement Reset

Move beyond media metrics to demonstrate meaningful business outcomes across a journey increasingly shaped by algorithms and AI agents.

The Shopper is Not a Channel

Create experiences that feel useful and relevant across stores, screens, platforms and AI-powered moments of discovery and decision-making

Retail Media, Rebuilt

Rethink the operating models, talent, technology and internal alignment behind the next generation of networks.

Commerce Without Boundaries

Follow the investment into CTV, social, creators, off-site media, experiential channels and the agentic shelf.