|9:00 AM - 9:30 AM (BST)
|9:30 AM - 9:40 AM (BST)
Join us as we welcome everyone to Retail Media Summit UK and outline the key objectives we want to cover as part of the agenda.
|9:40 AM - 10:20 AM (BST)
The Path to Purchase Institute, with the help of SMG, fielded a study of more than 1,200 UK shoppers to understand how retail media touches and is received by shoppers along the path to purchase. Join P2PI's Cyndi Loza and SMG's Katie Streeter Hurle as they share results from the research, debunking common myths and misconceptions of retail media, shedding light on the power of holistic, omnichannel campaigns, and underscoring the value of retail media beyond short-term sales.
|10:20 AM - 10:50 AM (BST)
As retailers deploy second generation In-Store Media Networks utilising digital screens with advanced sensors, brands are stepping up to significantly increase their spend on in-store media in networks that give them click through level insights on in-store shopper behaviour. Retailers providing trackable ROAS metrics for in-store ad spending have a major edge on all other forms of digital media. Join Chris to learn how helping brands connect with highly targeted audiences - both in-store with intelligent sensor-driven screens and at home with hyper-targeted audience streaming ad insertion - delivers the holy grail of connected engagement that brands desire.
|10:50 AM - 11:10 AM (BST)
|11:10 AM - 11:40 AM (BST)
Discover the power behind connecting inspiration and discovery to fully integrated retail media campaigns. Pinterest's Tim Woollias will share how the social media platform leverages its strong intent signals to power insight and predicted trends and how some trends can move from one category to another.
|11:40 AM - 12:10 PM (BST)
Firework is the world's leading video commerce solution. Leveraging shoppable and livestream video and powerful monetisation capabilities, Firework empowers the world's most dynamic and exciting retailers, brands, and publishers to deliver engaging shoppable video experiences on their owned and operated digital properties and across the open web.
The aim of this talk is to take the audience through the role of interactive video as part of a marketer's retail media playbook, addressing the following questions:
|12:10 PM - 12:40 PM (BST)
The media landscape has exploded in recent years, meaning customers are discovering and purchasing brands across more channels than ever. However, this proliferation of media channels also means it’s harder for marketers to guarantee reaching a sizeable number of their target audience on any one channel. It's therefore clear that an omnichannel strategy is pivotal to the success of any retail media marketing. Join Lee as he shares examples from Boots, Co-op and The Very Group of how they've successfully put omnichannel at the heart of their RMN, and what this means for retailers and brands looking to do the same.
|12:40 PM - 1:20 PM (BST)
|1:20 PM - 1:50 PM (BST)
Join us at the Retail Media Success Panel, hosted by the IAB's CMO James Chandler, where we'll discuss the theme "Evolving the retail media industry - how will we know if we've been successful?". Key retail leaders from the UK and the US will explore their strategies, challenges, the complex dynamics they're seeing in the industry and visions for a thriving future.
|1:50 PM - 2:20 PM (BST)
|2:20 PM - 2:50 PM (BST)
Measurement in retail media can be a tricky subject. Although it could be seen as the 'magic wand' solve-all to omni-channel measurement, there are some key considerations when understanding how to evaluate performance correctly. In this session, LiveRamp Data Scientist Naomi Yonge and TikTok's Ross Paterson will highlight the top 3 factors that can influence performance and decision making moving forward.
After, Naomi and Ross will join dunnhumby's Natalie Collins for a panel moderated by LiveRamp's Katelyn Necati, on how to measure the factors that influence performance, when innovation becomes BAU and what is next for measurement.
|2:50 PM - 3:10 PM (BST)
|3:10 PM - 3:40 PM (BST)
In today’s rapidly evolving retail media landscape, the journey from discovery to purchase has evolved into a seamless blend of physical and digital interactions. Join us as we explore in-store as a critical component of the omnichannel journey and how the digitisation of brick-and-mortar is influencing the future of Retail Media. Discover how closing the loop with in-store is not merely a trend, but a transformative strategy that meets the evolving demands of today’s consumers.
|3:40 PM - 4:10 PM (BST)
P2PI Editorial Director Jessie Dowd takes you behind the scenes of retail media with a panel of leading CPG brands and retailers to uncover emerging trends, winning tactics and strategies that tap into the full power of retail media in a truly omnicommerce world. The session will also share advice for navigating challenges in the industry and strengthening the retailer-brand relationship.
|4:10 PM - 4:25 PM (BST)
Spending on retail media networks is on the rise: retail media in Europe hit €7.9 in 2021, according to the Interactive Advertising Bureau (IAB) Europe, and is expected to reach €25 billion by 2026. In this session, Alison will share best practices for activating retail media across the marketing funnel - especially in-store, where a lion's share of sales still occur. The session will also look at:
|4:25 PM - 4:40 PM (BST)
There is no "one size fits all" approach to launching and scaling a retail media network; but take a look at the foundation of any successful venture and you'll find more consistencies than you might think. Join Clinch, the leader in omnichannel ad serving and dynamic personalisation, to uncover the leading technologies and best practices driving ROAS for retailers, and upholding the value chain with consumers and brands.
|4:40 PM - 4:55 PM (BST)
Retail media is having an impact on the broader world of media and advertising. In the U.S., retailers like Kroger are using advanced data science to fuel changes in marketing which will reverberate across the Atlantic and beyond. From media efficiency to ecological sustainability and more, discover the three ways in which the global retail community can use retail media to shape a better world for brands and shoppers.
|4:55 PM - 5:05 PM (BST)
Join us as we come to a close at Retail Media Summit UK, reflecting on why retail media is such an important topic and what we have learnt throughout the course of the day.
|5:05 PM - 7:00 PM (BST)