This May, BACi members will gather in Charlotte for an in-person meeting focused on the most pressing opportunities and challenges facing the beverage alcohol industry. The program will deliver a highly curated, multi-format experience blending research-driven insights, real-world case studies and peer discussion, with an emphasis on actionable takeaways.

Spanning two half-days, content will explore emerging trends such as BevAlc disruptors, evolving regulatory considerations for field marketing and activation, and how brands are navigating a rapidly evolving omnichannel landscape. The meeting will also prioritize meaningful networking and interactive formats that encourage candid conversation and knowledge sharing among members.