BACi: Crafting tomorrow's cheers, today!
The BevAlc Commerce Initiative (BACi) is the premier industry collective for thought leaders and professionals committed to advancing the alcoholic beverage category at retail. P2PI unites peers in an environment for the candid exchange of strategies, innovations, and emerging opportunities. Gain a competitive edge with exclusive business intelligence resources and by collaboratively examining integrated omnichannel strategies that capture the modern consumer journey, both in-store and online.
Focus:
- Identifying trends, capabilities, and best practices for growth opportunities
- Increasing digital commerce capabilities
- Navigating and leveraging retailer programs
- Sharing insights on the regulatory landscape
- Gaining exposure to relevant platforms, tools, and service providers in the marketplace
Benefits:
- In-person meeting & networking event (2 tickets, May in Charlotte, NC)
- (4) virtual meetings + on-demand content
- Custom research report
- Dedicated Learning Lab
- Resource page with quick links to curated content & meeting recordings
- Content sharing opportunities
- Private LinkedIn group
- Additional savings on P2PI conferences
BACi Members:
AdAdapted Inc
adm Group
AirBaton
Anheuser-Busch
Ansira
Brown-Forman
Catalina
Constellation Brands, Inc
Deutsch Family Wine & Spirits
DoorDash
FIFCO USA
Gallo
Heineken USA
Inmar Intelligence
InMarket
Jenda Solutions
Mars United Commerce
Mast Jägermeister US
Molson Coors
Pathformance
Pernod Ricard USA
Republic National Distributing Company
Swiftly
Tito's Handmade Vodka
Treasury Wine Estates
Join BACi
All Members of the BevAlc Commerce Initiative need to be members in good standing of the Path to Purchase Institute. To learn about the Path to Purchase Institute and BACi membership, please contact:

Senior Director, Membership
[email protected]

Manager, Membership Development
[email protected]