Elevating this year’s event experience starts with more opportunities for meaningful connection. Introducing the LIVE Link-Up — engage in dedicated networking time designed to connect attendees with those who share interests, challenges and drive for collaboration. Each day, attendees will have the opportunity to be paired with industry peers for up to five curated 15-minute meetings, tailored to align with their key priorities.

This year, we’re transforming the expo hall into a dynamic hub where innovation meets insight. Dedicated thought leadership theaters will be strategically placed within the exhibitor area, creating an immersive experience that blends expert-led micro sessions with the energy of the show floor. Attendees can seamlessly shift from discovering cutting-edge solutions to engaging in high-impact conversations — all within the connected community that defines LIVE.

We're curating a program that puts real-world execution at the center. Attends will experience: 

• Retailer and brand-led sessions that offer real details about what partners really want and how brands are getting it done.
• Case studies that show how teams are reshaping organizational models to keep up with the shopper. 
• Interactive workshops and working sessions that move the conversation beyond buzzwords, grounded in shared challenges and joint solutions. 
• Content pillars driving the conversations that matter most for today's marketer's like In-Store Experience, Retail Media, Insights & Measurement, and Action-Oriented BevAlc Strategies.