AGENDA

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7:00 AM - 5:00 PM (CST)
Registration
 
 
Convention Center Foyer
7:15 AM - 8:00 AM (CST)
P2PI CONNECT Hosted Buyer Program Breakfast

Exclusive breakfast for CONNECT hosts and guests

 
Nirvana Foyer
8:00 AM - 12:00 PM (CST)
P2PI CONNECT Hosted Buyer Program
Exclusive meetings for CONNECT hosts and guests
 
 
12:00 PM - 1:00 PM (CST)
P2PI CONNECT Hosted Buyer Program Lunch

Exclusive lunch for CONNECT hosts and guests

 
Nirvana Foyer
1:00 PM - 5:00 PM (CST)
P2PI CONNECT Hosted Buyer Program
Exclusive meetings for CONNECT hosts and guests
 
 
5:00 PM - 6:00 PM (CST)
40 Under 40 / Hall of Fame Awards Ceremony & Reception

Join us in celebrating the next generation of leaders along with industry icons who are 2025 recipients of the 40 Under 40 Awards and inductees of the Hall of Fame.

Charlie Menchaca - Managing Editor, Path to Purchase Institute
Andy Murray - Executive Chairman, Saatchi X
Schaumburg Ballroom
7:00 AM - 5:00 PM (CST)
Registration
 
 
 
Convention Center Foyer
7:30 AM - 8:30 AM (CST)
Breakfast
 
 
 
Exhibit Hall
8:30 AM - 8:35 AM (CST)
General Session: Welcome Address and Opening Remarks
 
Eric Savitch
Eric Savitch - Senior Vice President, Group Brand Director, Path to Purchase Institute
Schaumburg Ballroom
8:35 AM - 9:05 AM (CST)
General Session: Reimagining Convenience: BP and the Shopper Experience of Tomorrow
 
Derek Gaskins Lisa Johnston
Derek Gaskins - Head of Guest Experience, bp US Convenience & Mobility
Lisa Johnston - Editorial Director, Path to Purchase Institute
Schaumburg Ballroom
9:05 AM - 9:35 AM (CST)
General Session: Purpose That Pays Off: How Ace Hardware and Its CPG Partners Turn Cause into Commerce
 
Julie Breckenkamp Christine Doucet Jeff Gooding Chris Huot
Julie Breckenkamp - VP Corporate Partnerships, CMN Hospitals.org
Christine Doucet - Director, Communications, Engagement & Ace Foundation, Ace Hardware Foundation
Jeff Gooding - Corporate Vice President - Consumer Marketing, Ace Hardware
Chris Huot - Corporate Vice President - Merchandising, Ace Hardware
Schaumburg Ballroom
9:35 AM - 9:55 AM (CST)
General Session: Getting In-Store Retail Media Beyond the Beta Phase
 
Sarah Marzano
Sarah Marzano - Principal Analyst, Retail & Commerce Media, eMarketer
Schaumburg Ballroom
9:55 AM - 10:25 AM (CST)
General Session: Redesigning Loyalty In a Value-Driven Landscape
 
Ryan Draude
Ryan Draude - Head of Loyalty and Digital, Giant Food
Schaumburg Ballroom
10:25 AM - 10:30 AM (CST)
General Session: What’s Ahead
 
 
 
Schaumburg Ballroom
10:30 AM - 10:50 AM (CST)
Networking Break on the Expo Floor
 
 
 
Exhibit Hall
10:55 AM - 11:25 AM (CST)
AI in Decisioning: How Brands Take Back Control of Data for Faster Measurement, Better Spending Plans and Profitable Results
 
Glen Ciborowski Dan Hofmeister Bradley Keefer
Glen Ciborowski - Vice President of Analytics, Bush Brothers & Company
Dan Hofmeister - Chief Executive Officer, Brand Surge Consulting
Bradley Keefer - Chief Revenue Officer, Keen Decision Systems
Theater A
Effective In-Store Media Activation: Real World Perspectives from Coca-Cola and Dollar General
 
Sean Tinnelly Shock Torem Kim Garner
Sean Tinnelly - Head of Ad Sales, Dollar General
Shock Torem - SVP of Media Solutions, Vestcom
Kim Garner - Director of Shopper Marketing, The Coca-Cola Company
Theater B
11:00 AM - 2:00 PM (CST)
Activating Audience Data at Scale: Inside CVS's Store of the Future
 
Nichole Seifert
Nichole Seifert - Lead Director, Strategic Partnerships, CVS
 
11:30 AM - 12:00 PM (CST)
From Insights to Impact — Turning Retail Media Intelligence into Measurable Growth
 
Mike Ellgass Katie Vogt Alexandra Goidel Sammi Zola
Mike Ellgass - EVP Media, CPG and Retail, Circana
Katie Vogt - Head of Ad Sales and Client Success, Walgreens Advertising Group
Alexandra Goidel - Vice President Director and Commerce Investment Lead, Publicis (Digitas)
Sammi Zola - Director, Connected Commerce (US), Haleon
Theater A
The Other F Word: Smashing the Funnel in an Always-On Retail World
 
Emma Hughes Jennifer Silverberg
Emma Hughes - Shopper Marketing Lead Key Accounts, Mark Anthony Group
Jennifer Silverberg - Co-Founder and CEO, SmartCommerce
Theater B
12:10 PM - 1:40 PM (CST)
Lunch
 
 
 
Exhibit Hall
Workshop: Creating Certainty in Times of Uncertainty
 
Patrick Fitzmaurice Trina Rizzo
Patrick Fitzmaurice - CEO/Head Farmer, Caterpillar Farm, Inc.
Trina Rizzo - CRO, InMarket
Schaumburg E
Workshop: The Power of Presence: Reinventing In-Store Impact in a Digital World
 
Paige Berrigan Dan Sabanosh
Paige Berrigan - Change Activation Lead, Caterpillar Farm Inc.
Dan Sabanosh - Director of Shopper Marketing, Great Northern Instore
Schaumburg F
1:45 PM - 2:15 PM (CST)
Connected Commerce Ecosystem - We Are All Selling to Each Other and Partnering Together
 
April Carlisle Julie Eddleman Jody Kalmbach Steve McGowan
April Carlisle - EVP, Commerce, Spark Foundry
Julie Eddleman - Global CCO, DoubleVerify
Jody Kalmbach - Group Vice President, Product Experience, Kroger
Steve McGowan - Sr. Director, US Consumer Experience (CX), Mondelēz International
Schaumburg Ballroom
2:00 PM - 5:00 PM (CST)
BACi Share Group
 
Beth Brickel Chris Perry Katie Quinn
Beth Brickel - Vice President of Research, Consumer Goods Technology
Chris Perry - Chief Learning Officer & Co-Founder, firstmovr
Katie Quinn - Industry Manager, Alcohol, DoorDash
Nirvana AB
2:15 PM - 3:50 PM (CST)
The LIVE Link-Up
 
 
 
Exhibit Hall
3:55 PM - 4:15 PM (CST)
The Future of Retail Intelligence: It’s here!
 
Henry Ho Marc Yount
Henry Ho - Co-Founder, Chief Strategy Officer, Storesight
Marc Yount - COO and President, Storesight
Theater B
4:20 PM - 4:40 PM (CST)
Re-humanizing the Omnichannel Journey in the Age of Retail Media
 
Amanda Bailey Barbara Connors Carly Kerlakian
Amanda Bailey - Chief Client Officer, VML
Barbara Connors - VP of Strategy and Activation, Kroger
Carly Kerlakian - Director Omnichannel Activation, Mondelēz International
Theater B
4:40 PM - 5:00 PM (CST)
Happy Hour on the Expo Floor
 
 
 
Exhibit Hall
5:00 PM - 6:00 PM (CST)
Women of Excellence Awards Ceremony & Cocktail Reception
 
 
 
Schaumburg Ballroom
7:00 AM - 5:00 PM (CST)
Registration
 
 
 
Convention Center Foyer
8:00 AM - 9:00 AM (CST)
Breakfast
 
 
 
Exhibit Hall
9:00 AM - 9:05 AM (CST)
General Session: Welcome
 
Eric Savitch
Eric Savitch - Senior Vice President, Group Brand Director, Path to Purchase Institute
Schaumburg Ballroom
9:05 AM - 9:50 AM (CST)
General Session: Influencing the Aisles: How Dollar Tree Is Building a Next-Gen Value Brand
 
Brian Messerschmitt
Brian Messerschmitt - Chief Marketing Officer, Dollar Tree
Schaumburg Ballroom
9:50 AM - 10:20 AM (CST)
General Session: Emotion in Motion: Transforming In-Store Marketing via Emotional Insights
 
Larry DeGaris Soche Picard
Larry DeGaris - Executive Director, Medill Spiegel Research Center, Northwestern University
Soche Picard - Chief Executive Officer, Arc Worldwide
Schaumburg Ballroom
10:20 AM - 10:50 AM (CST)
General Session: Retail Media Reality Check: Challenges, Opportunities, & What's Next
 
Collin Colburn Ben Galvin Kelly Spehar
Collin Colburn - Vice President, Commerce & Retail Media, IAB
Ben Galvin - Sr Director of eCommerce & Omnichannel Retail Sales, Monster Energy Company
Kelly Spehar - Global Retail Media Strategy Director, Mars Snacking
Schaumburg Ballroom
10:50 AM - 10:55 AM (CST)
General Session: What’s Ahead
 
 
 
Schaumburg Ballroom
10:55 AM - 11:25 AM (CST)
Networking Break on the Expo Floor
 
 
 
Exhibit Hall
11:30 AM - 11:50 AM (CST)
Connecting Commerce Content, Social, and In-Store for a “Soup-er” Experience
 
Nathan Hayden Christopher O'Grady
Nathan Hayden - Vice President of Marketing, Blount Fine Foods
Christopher O'Grady - EVP of Sales & Partnerships, Breaktime Media
Theater A
Next-Level Marketing Mix for Omnichannel Excellence
 
Tammy Ackerman Lisa Johnston Mike Maybaum Anna Johnson
Tammy Ackerman - VP eCommerce & DTC Marketing, Treasury Wine Estates
Lisa Johnston - Editorial Director, Path to Purchase Institute
Mike Maybaum - Group Director, CPG Omni-Channel Solutions, Catalina
Anna Johnson - Director, Precision Digital & Marketing Analytics, Molson Coors
Theater B
11:55 AM - 12:15 PM (CST)
Winning at Retail: How to Scale Your Events for Success
 
Erin Anderson Elaine Bragg
Erin Anderson - Senior Director Omni-Activation and Field eCommerce, Danone North America
Elaine Bragg - VP-Executive Creative Director, TPN
Theater A
The Distinctive Power of Field Marketing
 
Tara Donaldson Dana Machac Yashika Maru
Tara Donaldson - Content Strategist, Events, Path to Purchase Institute
Dana Machac - Director of eCommerce, RNDC
Yashika Maru - Director of Trade Marketing, BeatBox Beverages
Theater B
12:15 PM - 1:15 PM (CST)
Lunch
 
 
 
Exhibit Hall
1:20 PM - 1:50 PM (CST)
When Your Customer Is an AI: Building Brand Love in an Agent-Led Shopping Journey
 
Kiri Masters
Kiri Masters - Analyst, Retail Media Breakfast Club
Schaumburg Ballroom
1:55 PM - 3:15 PM (CST)
The LIVE Link-Up
 
 
 
Exhibit Hall
2:35 PM - 2:55 PM (CST)
New BevAlc Marketing Opportunities at Retail
 
Jackie Barba David Glaza Trish Surfus
Jackie Barba - Digital Editor, Consumer Goods Technology
David Glaza - CEO & Founder, DIGITS
Trish Surfus - Director of Trade Marketing, Oliver Winery
Theater B
2:55 PM - 3:15 PM (CST)
Embracing Analog in a Digital World
 
Megan Walker Julie Wood
Megan Walker - Vice President, Client Service, Origin Agency
Julie Wood - CEO, Origin Agency
Theater B
3:20 PM - 3:40 PM (CST)
Shoppers Under Pressure: Demanding Value and Convenience
 
Katherine Black
Katherine Black - Senior Partner, Kearney
Theater A
Balancing Short-Term Wins with Long-Term Brand Growth
 
Ross Bennett Cristina Costa
Ross Bennett - Sr. Director, Consumer Marketing, Phusion Projects
Cristina Costa - Sr Director & Head of BevAlc, Inmar Intelligence
Theater B
3:45 PM - 4:05 PM (CST)
Building Best-in-Class Omnichannel Programs & Strategies
 
Tiffany Boyd Maggie Gilliam Hoy Dianne Le Cyndi Loza
Tiffany Boyd - Vice President, Omnichannel Marketing, Talking Rain Beverage Company®
Maggie Gilliam Hoy - Senior Director Omni COE Lead, Kellanova
Dianne Le - Director of Omni Shopper Marketing, Avocados From Mexico
Cyndi Loza - Senior Editor, Path to Purchase Institute
Theater A
Whose Lane is it Anyway? Breaking Down Barriers Between Creative and Execution
 
Angela McConnell
Angela McConnell - Senior Account Manager, Logistics, Marketing Services, Deutsch Family Wine and Spirits
Theater B
4:05 PM - 4:30 PM (CST)
Happy Hour
 
 
 
Convention Center Foyer