The Path to Purchase Institute identifies exceptional young professionals working in the commerce marketing industry with its fourth annual 40 Under 40 Awards. The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.

Learn more about 40 Under 40 Awards

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and in-store marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts. Collectively, these professionals have proven that they don't just follow the path to purchase; rather they help build it.

Come celebrate the Women of Excellence Awards program, which recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing the commerce marketing industry along the path to purchase. The categories are: Technology Award, Innovator Award, Mentorship Award, Industry Impact Award, Business Excellence Award and Executive of the Year Award.

Wednesday, Nov. 12, 2025
5:00 PM - 6:30 PM

Learn more about WEX Awards