Our website is always evolving, with fresh and dynamic content.
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| 11:00 AM - 12:00 PM (CDT) | Discover the power of emotions in shaping U.S. retail shopping experiences across 20 diverse product categories as we reveal for the first time the findings of innovative research that maps emotional responses influenced by transaction complexity, shopping locations, and product types. Unearth high-impact insights to craft compelling PR campaigns, tailor merchandising strategies, and design shopper programs that resonate. Join us to explore the results of this groundbreaking study from Arc Worldwide, Suzy and Northwestern University’s Spiegel Research Center and learn how this emotion-driven approach is revolutionizing shopper marketing, sparking engaging conversations with brands and retailers, and transforming consumer interactions. Don't miss this opportunity to lead the way in emotion-led retail strategies! Lunch will be provided. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:10 PM - 5:00 PM (CDT) | These six, 90-minute sessions are designed to move beyond theory and into action, guiding attendees through a structured, collaborative process to dissect real in-store marketing challenges and generate solutions alongside peers and expert facilitators. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5:00 PM - 6:30 PM (CDT) | Join us for a reception to close out the first day of In-Store Marketing Forum! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8:00 AM - 6:00 PM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 8:05 AM - 9:00 AM (CDT) | Start your day with a delicious breakfast and meaningful conversations with fellow attendees. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:00 AM - 9:10 AM (CDT) | This opening General Session sets the stage for an exciting event filled with insights, innovation and opportunities to shape the future of in-store. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:10 AM - 10:00 AM (CDT) | Retail media has transformed the online and in-store landscape, but has our obsession with algorithms and ad placements come at the expense of the customer experience? We're at a critical crossroads in retail. We're not just talking about digital screens and QR codes – we're talking about a complete reimagining of the shopping experience, where a re-balancing of data, creativity and personalization is required to ignite genuine customer connection. In this opening session, VML’s Tyler Murray will explore how the timeless principles of shopper connection combine with the power of modern retail media technology to rehumanize the omni-channel journey.
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| 10:00 AM - 12:15 PM (CDT) | Get an insider look at the leading networks’ 2026 visions and how they’re shaping in-store retail media experiences. These presentations only open to CPG brand professionals, agencies and the presenting retailer of the corresponding session. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:15 PM - 1:15 PM (CDT) | Take a break to enjoy a delicious lunch while connecting with fellow attendees. Share insights and build new relationships as you recharge for an afternoon of inspiring sessions. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:15 PM - 1:45 PM (CDT) | A candid look at why physical retail’s ad revolution hasn’t caught fire and who is poised to change that. In-store retail media holds enormous promise, but much of its potential remains unrealized. This session will explore why progress has lagged, the key friction points slowing adoption, and what it will take to shift from test-and-learn to full-scale execution. We will also examine lessons from more advanced markets and geographies that are further along than the US in bringing in-store media to life. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:45 PM - 2:00 PM (CDT) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:00 PM - 3:30 PM (CDT) | Get an insider look at the leading networks’ 2026 visions and how they’re shaping in-store retail media experiences. These presentations only open to CPG brand professionals, agencies and the presenting retailer of the corresponding session. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:30 PM - 5:00 PM (CDT) | Enjoy refreshing beverages, light bites, and great conversations as we toast to the insights, collaborations, and innovations that have made this event unforgettable. Let’s celebrate the close of the forum and the exciting future of in-store marketing—together! | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||