2:00pm - 3:00pm (ET) | 1:00pm - 2:00pm (CST) | 11:00am - 12:00pm (PST)

Technology has been both a blessing and a curse for the retail industry. It’s a blessing because it provides numerous opportunities to engage with potential shoppers in more effective and more efficient ways. And it’s a curse because it provides consumers with almost limitless options regarding what products to buy and where to buy them. This Community Gathering will examine some of the popular tools consumers are adopting to aid their shopping experiences and the key technologies brands and retailers are using to influence purchase decisions.

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The traditional path to purchase has been transforming steadily for years as shoppers took control of their own decision-making processes. The unimagined events of 2020 expedited that evolution but also altered shopper needs and behaviors in ways that no one saw coming. This Community Gathering will examine the key ways in which the shopper journey has changed and how leading brands and retailers are developing the understanding they need to stay ahead of the change.

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With consumers now fully in control of both their media consumption and their shopping occasions, brands and retailers must work even harder to identify the right times and the right places to engage in meaningful, relevant ways. This Community Gathering will examine best practices in shopper engagement in a marketplace where precision is becoming increasingly more important than scale.

In the digital age, shoppers are never more than a click or two away from making a purchase — or opting out of your brand messaging forever. This Community Gathering will examine best practices in driving conversion in a marketplace where even a brick-and-mortar store offers alternative purchase options for increasingly choosy shoppers.

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2:00pm - 3:00pm (ET) | 1:00pm - 2:00pm (CST) | 11:00am - 12:00pm (PST)

For years, brands and retailers have been exploring the need to give shoppers a “seamless” experience that provides personalized consistency across all sales channels and marketing touch points. The recent spike in first-time online shoppers has made that need even more critical. This Community Gathering will examine the steps brands and retailers can take to build a truly seamless cross-platform experience that will not only drive sales but shopper loyalty.

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2:00pm - 3:00pm (ET) | 1:00pm - 2:00pm (CST) | 11:00am - 12:00pm (PST)

The role of the traditional brick-and-mortar store was in a state of flux even before the coronavirus pandemic wreaked havoc on the overall viability of many “non-essential” retailers and the operational capabilities of many “essential” ones. As a clearer picture of the post-pandemic shopper comes into focus, brands and retailers need to re-examine the role that the traditional store plays in the path to purchase journey. This Community Gathering will examine some key ways in which the concept of retail must change to meet evolving shopper demands.

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