AGENDA

7:00 AM - 5:00 PM (CST)
Registration
 
Registration Desk - Midway West
7:30 AM - 9:00 AM (CST)
P2PI CONNECT Breakfast
 
 
8:00 AM - 9:00 AM (CST)
CEN Breakfast
 
 
8:30 AM - 12:00 PM (CST)
P2PI CONNECT
 
 
9:00 AM - 12:00 PM (CST)
CEN Meeting
 
Midway Suites 5
12:00 PM - 1:00 PM (CST)
CEN & BACi Lunch
 
Midway Suites 6
P2PI CONNECT Lunch
 
 
1:00 PM - 4:00 PM (CST)
BACi Meeting
Tammy Ackerman - Treasury Wine Estates
Midway Suites 5
1:00 PM - 5:00 PM (CST)
P2PI CONNECT
 
 
4:00 PM - 5:00 PM (CST)
Editorial Advisory Meeting
 
Link Room
5:00 PM - 6:30 PM (CST)
All Attendee Welcome Reception
 
Grand Hall
7:00 AM - 5:00 PM (CST)
Registration
 
Registration Desk - Midway West
7:45 AM - 8:45 AM (CST)
Breakfast
 
Midway West
8:45 AM - 8:55 AM (CST)
Setting the Stage: Welcome Address and Opening Remarks at P2PI LIVE
Eric Savitch - Path to Purchase Institute
 
8:55 AM - 9:25 AM (CST)
General Session: The Age of Re-enchantment
Marie Stafford - Wunderman Thompson
 
9:25 AM - 9:55 AM (CST)
General Session: Keynote
 
 
9:55 AM - 10:00 AM (CST)
General Session: Housekeeping and a Sneak Peek at What's to Come
 
 
10:00 AM - 10:20 AM (CST)
Break and Trade Show Floor
 
Midway West
10:30 AM - 11:00 AM (CST)
Connecting with Shoppers Along the Omnichannel Journey
Jessie Dowd - Path to Purchase Institute
Jamie Fontana - Vuori
 
Driving Grocery Sales Using Contextual Commerce
Charlie Menchaca - Path to Purchase Institute
Meghan Howard - Chicory
 
Partnering for an Out-of-the-Sky Shopper Activation
Kathleen Perreault - Wells Enterprise Inc
 
Shaking Up the New Model of Media and Commerce
Katie McBrien - Spark Foundry
Morgan Keyer - Brown-Forman
 
11:00 AM - 11:30 AM (CST)
Break and Trade Show Floor
 
Midway West
11:30 AM - 12:10 PM (CST)
Supercharging Retail Media: Harnessing the Power of Independent Retailers to Reach Previously Unaddressable Shoppers
Sean Crawford - Threefold
David Berube - UNFI
 
Turning Insights to Inspiration: A Journey into In-Store Consumer Motivation
Cyndi Loza - Path to Purchase Institute
Jaime Bettencourt - Mood Media
 
Unwrap the Potential: Mastering Micro-Occasion Marketing for Year-Round Success
 
 
12:10 PM - 1:25 PM (CST)
All-Attendee Networking Lunch
 
Midway West
1:25 PM - 1:55 PM (CST)
From Co-Op to Co-Lab: Building Creative Programs in the Modern Retail Media Age
Sameer Badruddin - VMLY&R Commerce
Gina Hardy - Drizly, an Uber Company
Liz Paquette - Drizly, an Uber Company
 
Mastering Consumer Trends: 5 Steps to Standing Out and Selling More
 
 
Maximize Your Marketing on TikTok
Amy Oelkers - TikTok
 
1:25 PM - 2:40 PM (CST)
Ignite Talks: Solving Commerce Marketing's Biggest Challenges
Jake Piasecki - Roku
 
1:55 PM - 2:10 PM (CST)
Break and Trade Show Floor
 
Midway West
2:10 PM - 2:40 PM (CST)
What's In-Store for 2024: CVS Media Exchange Approach to Tentpole Event Planning
 
 
2:10 PM - 4:00 PM (CST)
Retail Media Guild
Jeffrey Bustos - IAB
 
2:40 PM - 3:10 PM (CST)
Networking Break and Trade Show Floor
 
Midway West
3:10 PM - 4:00 PM (CST)
Breaking Barriers, Pouring Profits: What’s Shaping the Future of BevAlc
Derek Correia - ReserveBar
Cristina Costa - Aki Technologies
Heather Kozera - Mast-Jägermeister
Max Leonesio - Constellation Brands
Molly Swopes - Moet-Hennessy
 
Unleashing the Power of Influencers at Every Step of the Customer Journey
Larry Beaman - gen.video
Cori West - Church & Dwight Co., Inc.
 
4:00 PM - 5:00 PM (CST)
Break and Trade Show Floor
 
Midway West
Retail Media Guild Networking Reception
 
 
5:00 PM - 6:30 PM (CST)
Women of Excellence Awards Ceremony & Cocktail Reception
 
Grand Ballroom
7:00 PM - 9:00 PM (CST)
BACi Cocktail Reception
 
 
7:00 AM - 5:00 PM (CST)
Registration
 
Registration Desk - Midway West
7:30 AM - 8:30 AM (CST)
Breakfast
 
Midway West
8:30 AM - 8:50 AM (CST)
Break and Trade Show Floor
 
Midway West
8:50 AM - 9:35 AM (CST)
Delivering Customer-Centric Innovation through Collaboration
Andy Murray - bigQuest
 
Unleashing the Power of Integrated Retail Media and Shopper Marketing to Reach Connected Customers
Cheryl Pinkham - Peapod Digital Labs
Bernadette Van Osdal - Peapod Digital Labs
 
9:35 AM - 10:05 AM (CST)
Break and Trade Show Floor
 
Midway West
10:05 AM - 10:45 AM (CST)
Emerging Shopping Trends with Rising Food Prices
Heather Wheeler - Krazy Coupon Lady
 
Quick & Nimble Strategies for Brands to Thrive Amid Economic Uncertainty
Rae Marie Guimond - PriceSpider
 
Retail Media Hot Takes
Tyler Murray - VMLY&R Commerce
 
10:45 AM - 11:05 AM (CST)
Break and Trade Show Floor
 
Midway West
11:05 AM - 11:08 AM (CST)
General Session: Day Two Opening Remarks
Jessie Dowd - Path to Purchase Institute
 
11:08 AM - 11:38 AM (CST)
General Session: Keynote
Kevin Miller - The Fresh Market
 
11:38 AM - 12:08 PM (CST)
General Session: Evolving Omnichannel Strategy to Efficiently Deliver Reach and Results
Anna Rabut Schroeder - Ibotta, Inc.
Tanvi Thaker - Kenvue
 
12:08 PM - 12:10 PM (CST)
Reflecting on Success: Wrap Up Remarks and Insights from P2PI LIVE
 
 
12:10 PM - 1:25 PM (CST)
All-Attendee Networking Lunch
 
Midway West
Brand VIP Lunch & Roundtable Discussion Option 1: 2024 Brand Priorities for AI in the Digital Commerce Content Creation Process
Eli Orkin - VIZIT
 
Brand VIP Lunch & Roundtable Discussion Option 2: Me-Commerce: How to Captivate Consumers and Capture First-Party Data
Pam Erlichman - Jebbit
 
1:25 PM - 1:55 PM (CST)
Ask the Right Audience or Get the Wrong Answer
 
 
Enhancing Food Marketers’ Campaigns to Drive Greater Results
Tori Brumfield - Evans, Hardy + Young
Justin Poe - Evans, Hardy + Young
 
Navigating the Future of P-O-P Displays: Insights from Industry Leaders
Regina Bailey - Menasha Packaging
Jerry Fox - Bish Creative
Dan Sabanosh - Great Northern Instore
Lori Pugh - Path to Purchase Institute
 
1:55 PM - 2:10 PM (CST)
Break and Trade Show Floor
 
Midway West
2:10 PM - 2:40 PM (CST)
Doing More with Less - The Mondelēz Formula to Optimize Marketing Creative
Lynn Neal - RAZR
Tara Haase Hieminga - Mondelēz International
 
Trends Shaping Retail: A Changing Landscape
Patrycja Malinowska - Path to Purchase Institute
 
2:40 PM - 3:10 PM (CST)
Networking Break and Trade Show Floor
 
Midway West
3:10 PM - 4:00 PM (CST)
Exploring Emerging Web3 Retail Technologies
Cristina Marinucci - Mondelēz International
 
Retail Media: Outstanding Experience or Sensory Overload?
Michael La Kier - IGA, Inc.
 
4:00 PM - 6:00 PM (CST)
OmniShopper Awards Ceremony & Cocktail Reception
 
Grand Ballroom