P2PI LIVE & EXPO

9:45 AM - 10:00 AM (CST)

Human-Centered Connected Commerce – from Store to Site

10:00 AM - 10:30 AM (CST)

Stephen Wurth - Nestle Purina Petcare Co.
James Kristof - Nestle Purina
Tracey Johnson - Nestlé Purina PetCare
Jody Wasbro - WD Partners

10:30 AM - 10:45 AM (CST)

Gamification in Shopping: Engaging Shoppers Beyond the Purchase

10:45 AM - 11:15 AM (CST)

Brad Godwin - Breaktime Media
Denzel Washington - General Mills

11:15 AM - 11:45 AM (CST)

Growth Genome: Omni Category Management and the DNA of Incrementality

11:45 AM - 12:15 PM (CST)

Chris Perry - firstmovr

How to Use Marketing to Scale a Challenger Brand in a New Category

Sammy Frankel Rubin - Wpromote
Andy Judd - poppi
Andrew Katz - Athletic Brewing Company
Bradley Keefer - Keen Decision Systems

12:15 PM - 1:30 PM (CST)

All Attendee Networking Lunch

Brand VIP Lunch & Roundtable Discussion Option: Navigating the Convergence of CTV and Commerce

Oscar Rondon - MiQ
Priscilla Mui Burchfield - MiQ

1:30 PM - 1:35 PM (CST)

Setting the Stage: Welcome Address and Opening Remarks at P2PI LIVE!

Eric Savitch - Path to Purchase Institute

1:35 PM - 2:25 PM (CST)

General Session: From Data to Decisions: Exploring Trends in Consumer Behavior

Michele Salomon - The Harris Poll
Gabriel Rozenwasser - The Harris Poll

2:25 PM - 2:30 PM (CST)

General Session: Housekeeping and a Sneak Peek at What's to Come

Jessie Dowd - Path to Purchase Institute

2:30 PM - 2:45 PM (CST)

2:30 PM - 4:15 PM (CST)

BACi Meeting

2:45 PM - 3:15 PM (CST)

3:15 PM - 3:45 PM (CST)

Exploding the Intersection of Commerce & Culture ZOA Energy Drink

3:45 PM - 4:15 PM (CST)

Curt Munk - Tracy-Locke

4:15 PM - 5:00 PM (CST)

Happy Hour on Trade Show Floor

5:00 PM - 6:00 PM (CST)

Women of Excellence Awards Ceremony & Cocktail Reception

7:00 AM - 6:00 PM (CST)

Registration Open

8:00 AM - 9:30 AM (CST)

OmniShopper Awards & Breakfast

9:30 AM - 9:45 AM (CST)

Beyond the Banner: Innovative Strategies for Activating New Customers

9:45 AM - 10:15 AM (CST)

10:15 AM - 10:30 AM (CST)

Katie McBrien - Spark Foundry

10:30 AM - 11:00 AM (CST)

Driving Brand AND Demand

Unifying Social, Digital, and Physical Touchpoints for Instant Retail Decisions

Jerry Fox - Bish Creative
Kurt Deck - Kellanova

11:00 AM - 11:15 AM (CST)

General Session Day Two Opening Remarks

11:15 AM - 11:20 AM (CST)

Jessie Dowd - Path to Purchase Institute

11:20 AM - 11:50 AM (CST)

General Session: The Future of In-Store Retail Media 2025

Andrew Lipsman - Media, Ads + Commerce

11:50 AM - 12:10 PM (CST)

General Session: Keynote

12:10 PM - 12:15 PM (CST)

Reflecting on Success: Wrap Up Remarks and Insights from P2PI LIVE

Eric Savitch - Path to Purchase Institute

12:15 PM - 1:30 PM (CST)

All Attendee Networking Lunch

All Share Group Lunch

1:30 PM - 2:00 PM (CST)

2:00 PM - 2:15 PM (CST)

2:15 PM - 2:45 PM (CST)

2:45 PM - 3:00 PM (CST)

3:00 PM - 3:30 PM (CST)

3:30 PM - 3:45 PM (CST)