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7:00 AM - 6:30 PM (CST)
Registration Open
 
Convention Center Foyer
7:05 AM - 8:00 AM (CST)
P2PI CONNECT Hosted Buyer Program Breakfast
 
Nirvana Foyer
8:00 AM - 12:00 PM (CST)
P2PI CONNECT Hosted Buyer Program Meetings
 
 
12:00 PM - 1:00 PM (CST)
P2PI CONNECT Hosted Buyer Program Lunch
 
Nirvana Foyer
1:00 PM - 4:00 PM (CST)
P2PI CONNECT Hosted Buyer Program Meetings
 
 
5:00 PM - 6:00 PM (CST)
All Attendee Welcome Reception
 
Exhibit Hall
7:00 AM - 6:30 PM (CST)
Registration Open
 
 
Convention Center Foyer
8:00 AM - 10:00 AM (CST)
All Attendee Drop-in Breakfast/Show Floor Open
 
 
Exhibit Hall
9:15 AM - 9:45 AM (CST)
Breakout 1
 
 
 
Breakout 2
 
 
 
9:45 AM - 10:00 AM (CST)
Break and Tradeshow Floor
 
 
Exhibit Hall
10:00 AM - 10:30 AM (CST)
Human-Centered Connected Commerce – from Store to Site
 
Stephen Wurth - Nestle Purina Petcare Co.
James Kristof - Nestle Purina
Tracey Johnson - Nestlé Purina PetCare
Jody Wasbro - WD Partners
 
10:30 AM - 10:45 AM (CST)
Break and Tradeshow Floor
 
 
Exhibit Hall
10:45 AM - 11:15 AM (CST)
Gamification in Shopping: Engaging Shoppers Beyond the Purchase
 
Brad Godwin - Breaktime Media
Denzel Washington - General Mills
 
Maximize CPG Growth by Unifying Customer Value Delivery to Crush Marketing Silos
 
Chris Galloway - Brandmovers
 
Omnichannel Unlocked: Bridging the Gap in a Fragmented World
 
Steve Triplett - Vibenomics, a Mood Media company
 
11:15 AM - 11:45 AM (CST)
Break and Tradeshow Floor
 
 
Exhibit Hall
11:45 AM - 12:15 PM (CST)
Growth Genome: Omni Category Management and the DNA of Incrementality
 
Chris Perry - firstmovr
 
How to Use Marketing to Scale a Challenger Brand in a New Category
 
Sammy Frankel Rubin - Wpromote
Andy Judd - poppi
Andrew Katz - Athletic Brewing Company
Bradley Keefer - Keen Decision Systems
 
12:15 PM - 1:30 PM (CST)
All Attendee Networking Lunch
 
 
Exhibit Hall
Brand VIP Lunch & Roundtable Discussion Option 1: Winning Big with Coupons in 2025: Peer-to-Peer Lunch & Workshop
 
Kelly McKay - The Krazy Coupon Lady
 
Brand VIP Lunch & Roundtable Discussion Option 2: Navigating the Convergence of CTV and Commerce
 
Oscar Rondon - MiQ
Priscilla Burchfield - MiQ
 
Brand VIP Lunch & Roundtable Discussion Option 3: AI-Driven Written & Visual Content Mastery: CPG Practitioner Insights & Strategies for 2025
 
Carter Jensen - General Mills
Eli Orkin - Vizit
Todd Hassenfelt - Colgate-Palmolive
 
1:30 PM - 1:35 PM (CST)
Setting the Stage: Welcome Address and Opening Remarks at P2PI LIVE!
 
Eric Savitch - Path to Purchase Institute
The 84.51° Theater in the Schaumburg Ballroom
1:35 PM - 2:25 PM (CST)
General Session: From Data to Decisions: Exploring Trends in Consumer Behavior
 
Michele Salomon - The Harris Poll
Gabriel Rozenwasser - The Harris Poll
The 84.51° Theater in the Schaumburg Ballroom
2:25 PM - 2:30 PM (CST)
General Session: Housekeeping and a Sneak Peek at What's to Come
 
Jessie Dowd - Path to Purchase Institute
The 84.51° Theater in the Schaumburg Ballroom
2:30 PM - 2:45 PM (CST)
Break and Tradeshow Floor
 
 
Exhibit Hall
2:30 PM - 4:15 PM (CST)
BACi Meeting
 
 
Nirvana B
2:45 PM - 3:15 PM (CST)
Audience-Centric Performance Marketing: Understanding and Activating Shopper Audiences
 
 
 
Generative(ly) Speaking: The Role of AI in CPG
 
Charlie Menchaca - Path to Purchase Institute
Cristina Marinucci - MONDELEZ INTERNATIONAL
Shekar Raman - Birdzi Inc
Todd Hassenfelt - Colgate-Palmolive
 
3:15 PM - 3:45 PM (CST)
Break and Tradeshow Floor
 
 
Exhibit Hall
3:45 PM - 4:15 PM (CST)
Exploding the Intersection of Commerce & Culture ZOA Energy Drink
 
Curt Munk - Tracy-Locke
 
4:15 PM - 5:00 PM (CST)
Happy Hour on Trade Show Floor
 
 
Exhibit Hall
5:00 PM - 6:00 PM (CST)
Women of Excellence Awards Ceremony & Cocktail Reception
 
 
The 84.51° Theater in the Schaumburg Ballroom
7:00 AM - 6:00 PM (CST)
Registration Open
 
 
Convention Center Foyer
8:00 AM - 9:30 AM (CST)
OmniShopper Awards & Breakfast
 
 
The 84.51° Theater in the Schaumburg Ballroom
9:30 AM - 9:45 AM (CST)
Break and Trade Show Floor
 
 
Exhibit Hall
9:45 AM - 10:15 AM (CST)
Beyond the Banner: Innovative Strategies for Activating New Customers
 
Adam Stave - Swish Brand Experiences
Utopia CD
10:15 AM - 10:30 AM (CST)
Break and Trade Show Floor
 
 
Exhibit Hall
10:30 AM - 11:00 AM (CST)
Driving Brand AND Demand
 
Katie McBrien - Spark Foundry
Matt Hodge - Brown-Forman
Brett Jeffreys - Brown-Forman
Utopia AB
Unifying Social, Digital, and Physical Touchpoints for Instant Retail Decisions
 
Jerry Fox - Bish Creative
Kurt Deck - Kellanova
Tiffany Pieja - Hersheys
Utopia CD
11:00 AM - 11:15 AM (CST)
Break and Trade Show Floor
 
 
Exhibit Hall
11:15 AM - 11:20 AM (CST)
General Session Day Two Opening Remarks
 
Jessie Dowd - Path to Purchase Institute
The 84.51° Theater in the Schaumburg Ballroom
11:20 AM - 11:50 AM (CST)
General Session: The Future of In-Store Retail Media 2025
 
Andrew Lipsman - Media, Ads + Commerce
The 84.51° Theater in the Schaumburg Ballroom
11:50 AM - 12:10 PM (CST)
General Session: Keynote
 
 
The 84.51° Theater in the Schaumburg Ballroom
12:10 PM - 12:15 PM (CST)
Reflecting on Success: Wrap Up Remarks and Insights from P2PI LIVE
 
Eric Savitch - Path to Purchase Institute
The 84.51° Theater in the Schaumburg Ballroom
12:15 PM - 1:30 PM (CST)
All Attendee Networking Lunch
 
 
Exhibit Hall
All Share Group Lunch
 
 
Schaumburg F&G
1:30 PM - 2:00 PM (CST)
The Power of Strategic Co-Brand Partnership
 
Cyndi Loza - Path to Purchase Institute
Tony Fung - Bob Evans Farms
Stephanie Plehn - Bimbo Bakeries
Greta Santori - Mars United Commerce
 
2:00 PM - 2:15 PM (CST)
Break and Trade Show Floor
 
 
Exhibit Hall
2:15 PM - 2:45 PM (CST)
The 'Why' Behind the Buy for Gen Z Moms
 
 
 
2:45 PM - 3:00 PM (CST)
Break and Trade Show Floor
 
 
Exhibit Hall
3:00 PM - 3:30 PM (CST)
Breakout 1
 
 
 
Breakout 2
 
 
 
Breakout 3: Adult Beverage
 
 
Utopia AB
3:30 PM - 3:45 PM (CST)
Break and Trade Show Floor
 
 
Exhibit Hall
3:45 PM - 4:15 PM (CST)
Beyond the Buzz: Strategic Growth During Turbulent Times
 
Cristina Costa - Aki Technologies
Jason Oziel - Boston Beer Company
Utopia AB
4:15 PM - 6:15 PM (CST)
Cocktail Reception
 
 
Convention Center Foyer