Start your day with a delicious breakfast while networking with fellow attendees.

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Join P2PI and Loblaw Advance as we welcome everyone to Retail Media Summit Canada!

In today's hyper-competitive retail landscape, a laser-focused marketing strategy is your ultimate advantage. In this fireside session, Loblaw Advance and a leading brand executive will explore how to develop winning marketing plans that leverage data-driven personalization to deliver against your unique goals. They'll dive deep into measuring what truly matters, ensuring your media dollars fuel tangible results and build loyalty.

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As in-store media enters the hyper-growth phase, it’s critical to have a holistic understanding of the experience and business model evolution that's fundamentally changing the way brands and retailers view and monetize in-store. Learn examples of the global growth and change in impression models, how conversion data is triggering a migration from CP/M to CP/C metrics, and how shopper loyalty programs have become the new cookies of retail media.  Explore a deeper perspective of the rapid innovation coming from multiple in-store retail media sectors, and gain insight on how wins and losses from around the world can shape your in-store strategy.

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Recognizing the importance of shoppers' perceptions of retail media, the Path to Purchase Institute surveyed Canadian consumers recently to understand how retail media touches and is received by shoppers along the path to purchase. The research marks P2PI's first study dedicated to Canadian consumers, and takes a deep dive on shopper preferences, thoughts and interactions with various channels, merchandising and marketing tactics both in store and online. P2PI's Senior Editor Cyndi Loza will debut the findings and analysis exclusively at Retail Media Summit Canada.

Today’s shoppers navigate seamlessly between discovery and purchase across multiple channels. This session highlights the evolving role of retail media networks in bridging these moments. Learn how to diversify your media mix, integrate touchpoints, and leverage data-driven insights to amplify relevance and engagement — ultimately driving measurable results and increased consumer engagement.

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Succeeding in the increasingly fragmented retail media landscape requires a strong point of difference and an ever-shifting focus to keep pace with the needs of brands and today’s shoppers. In this session, you’ll hear insights from a leading U.S. retailer media network that will detail how they’re redefining the space, engaging with consumers and partnering with brands for omnichannel success.

What drives success in an in-store retail media network? Join Cineplex Digital Media as we sit down with a panel of industry leaders to uncover key insights from the Canadian DOOH market and how they can inspire the successful launch of your own in-store RMN. This includes exploring the importance of a strong content and experience design strategy, the benefits of collaborating with third-party partners, and the critical and unique role of measurement, privacy, and attribution in an offline retail environment. With real-world examples from Canadian success stories, learn how to unlock new media revenue streams, enhance the in-store shopper journey, and establish an industry leading RMN.  

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In a market where shopper needs and behaviors are constantly evolving, success for retailers and CPGs depends on understanding these shifts and working together to create a connected customer experience. Retail media shouldn’t be an add-on—it must be integrated with merchandising and loyalty to drive real impact.

Join dunnhumby and Metro Inc. as they demonstrate how aligning objectives around customer insights and fostering open dialogue enables a more agile, effective approach to retail media. Discover how collaboration between retailers and CPGs can enhance the customer journey, maximize engagement, and deliver measurable growth.

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Reunite with colleagues and friends during the networking lunch.

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Launching your media network and growing it to its full potential is no small task. How do you align technology, people and processes to transform your plans from “talk” to “walk”? How do you scale to fulfill the promise of self-serve solutions for advertisers and agencies? Whether your retail media network scales or stalls is all in the building blocks and putting the right foundation in place. This session will break down the fundamentals of starting and growing successful retail media networks by exploring real-world lessons, common pitfalls, and what’s driving future growth.

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A panel of leading CPG brands will go beyond the headlines to discuss the tactics and strategies that they’re using to activate retail media across the funnel. The experts will share case studies on real-world campaigns, as well as best practices, candid thoughts on solving their biggest challenges and the inside scoop on what they really need from their retail partners. 

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In this interactive session, we invite attendees to form new connections with industry peers while engaging in an open dialogue as we explore some of the most pressing issues in retail media today — from budget allocation and measurement dilemmas to data optimization, privacy concerns and the impact of AI.

Wrap up Retail Media Summit Canada with a networking cocktail reception.

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