Start your day with a delicious breakfast while networking with fellow attendees.

Join P2PI and Loblaw Advance as we welcome everyone to Retail Media Summit Canada!

In today's hyper-competitive retail landscape, a laser-focused marketing strategy is your ultimate advantage. In this fireside session, Loblaw Advance and a leading brand executive will explore how to develop winning marketing plans that leverage data-driven personalization to deliver against your unique goals. They'll dive deep into measuring what truly matters, ensuring your media dollars fuel tangible results and build loyalty.

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It's becoming more clear to many marketers that they can’t have a complete omnichannel strategy without in-store in the mix. In-store presents an exciting avenue for shopper engagement, but retailer and brand executives alike are still trying to discern their best in-store strategy to connect with shoppers and the channel's position in this complex retail media ecosystem. With a global view of in-store retail media executions and retail media customers in over 30 countries around the world, Stratacache will share examples of the most innovative campaigns and activations, while exploring the challenges of measurement, privacy and technological restraints as we look toward the future evolution of in-store experience and media.

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Recognizing the importance of shoppers' perceptions of retail media, the Path to Purchase Institute surveyed Canadian consumers recently to understand how retail media touches and is received by shoppers along the path to purchase. The research marks P2PI's first study dedicated to Canadian consumers, and takes a deep dive on shopper preferences, thoughts and interactions with various channels, merchandising and marketing tactics both in store and online. P2PI's Senior Editor Cyndi Loza will debut the findings and analysis exclusively at Retail Media Summit Canada.

Today’s shoppers navigate seamlessly between discovery and purchase across multiple channels. This session highlights the evolving role of retail media networks in bridging these moments. Learn how to diversify your media mix, integrate touchpoints, and leverage data-driven insights to amplify relevance and engagement — ultimately driving measurable results and increased consumer engagement.

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Succeeding in the increasingly fragmented retail media landscape requires a strong point of difference and an ever-shifting focus to keep pace with the needs of brands and today’s shoppers. In this session, you’ll hear insights from a leading U.S. retailer media network that will detail how they’re redefining the space, engaging with consumers and partnering with brands for omnichannel success.

What drives success in an in-store retail media network? Join Cineplex Digital Media as we sit down with a panel of industry leaders to uncover key insights from the Canadian DOOH market and how they can inspire the successful launch of your own in-store RMN. This includes exploring the importance of a strong content and experience design strategy, the benefits of collaborating with third-party partners, and the critical and unique role of measurement, privacy, and attribution in an offline retail environment. With real-world examples from Canadian success stories, learn how to unlock new media revenue streams, enhance the in-store shopper journey, and establish an industry leading RMN.  

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Reunite with colleagues and friends during the networking lunch.

A panel of leading CPG brands will go beyond the headlines to discuss the tactics and strategies that they’re using to activate retail media across the funnel. The experts will share case studies on real-world campaigns, as well as best practices, candid thoughts on solving their biggest challenges and the inside scoop on what they really need from their retail partners. 

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In this interactive session, we invite attendees to form new connections with industry peers while engaging in an open dialogue as we explore some of the most pressing issues in retail media today — from budget allocation and measurement dilemmas to data optimization, privacy concerns and the impact of AI.

Wrap up Retail Media Summit Canada with a networking cocktail reception.

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