Stay connected for new announcements on sessions being added to the RMS Canada lineup!
Wednesday, February 19, 2025 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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7:30 AM - 5:00 PM (CST) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
8:00 AM - 9:00 AM (CST) | Start your day with a delicious breakfast while networking with fellow attendees. The Courtyard | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:00 AM - 9:10 AM (CST) | Join P2PI and Loblaw Advance as we welcome everyone to Retail Media Summit Canada! Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:10 AM - 9:40 AM (CST) | Sponsored by: Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
9:40 AM - 10:05 AM (CST) | It's becoming more clear to many marketers that they can’t have a complete omnichannel strategy without in-store in the mix. In-store presents an exciting avenue for shopper engagement, but retailer and brand executives alike are still trying to discern their best in-store strategy to connect with shoppers and the channel's position in this complex retail media ecosystem. With a global view of in-store retail media executions and retail media customers in over 30 countries around the world, Stratacache will share examples of the most innovative campaigns and activations, while exploring the challenges of measurement, privacy and technological restraints as we look toward the future evolution of in-store experience and media. Sponsored by: Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:05 AM - 10:25 AM (CST) | Sponsored by: Oscar Peterson Lobby | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:25 AM - 10:55 AM (CST) | Recognizing the importance of shoppers' perceptions of retail media, the Path to Purchase Institute surveyed Canadian consumers recently to understand how retail media touches and is received by shoppers along the path to purchase. The research marks P2PI's first study dedicated to Canadian consumers, and takes a deep dive on shopper preferences, thoughts and interactions with various channels, merchandising and marketing tactics both in store and online. P2PI's Senior Editor Cyndi Loza will debut the findings and analysis exclusively at Retail Media Summit Canada. Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
10:55 AM - 11:20 AM (CST) | Today’s shoppers navigate seamlessly between discovery and purchase across multiple channels. This session highlights the evolving role of retail media networks in bridging these moments. Learn how to diversify your media mix, integrate touchpoints, and leverage data-driven insights to amplify relevance and engagement — ultimately driving measurable results and increased consumer engagement. Sponsored by: Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:20 AM - 11:45 AM (CST) | Succeeding in the increasingly fragmented retail media landscape requires a strong point of difference and an ever-shifting focus to keep pace with the needs of brands and today’s shoppers. In this session, you’ll hear insights from a leading U.S. retailer media network that will detail how they’re redefining the space, engaging with consumers and partnering with brands for omnichannel success. Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
11:45 AM - 12:10 PM (CST) | Sponsored by: Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
12:10 PM - 1:10 PM (CST) | Reunite with colleagues and friends during the networking lunch. The Courtyard | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:10 PM - 1:35 PM (CST) | Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
1:35 PM - 2:15 PM (CST) | A panel of leading CPG brands will go beyond the headlines to discuss the tactics and strategies that they’re using to activate retail media across the funnel. The experts will share case studies on real-world campaigns, as well as best practices, candid thoughts on solving their biggest challenges and the inside scoop on what they really need from their retail partners. Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:15 PM - 2:40 PM (CST) | Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2:40 PM - 3:00 PM (CST) | Sponsored by: Oscar Peterson Lobby | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:00 PM - 3:50 PM (CST) | In this interactive session, we invite attendees to engage in an open dialog with industry peers as we explore some of the most pressing issues in retail media — from measurement dilemmas and privacy concerns to data optimization, investment hurdles and the impact of AI. Leonard Cohen Ballroom | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
3:50 PM - 5:00 PM (CST) | Wrap up Retail Media Summit Canada with a networking cocktail reception. Oscar Peterson Lobby |