Canada’s retail media ecosystem doesn’t just mirror the U.S.; it reflects distinct regional, cultural and regulatory realities. This session will explore how geography and cultural nuance shape consumer expectations, media performance and brand loyalty. Hear how leading CPG companies and retailers are tailoring strategies to resonate with Canadian shoppers while leveraging global best practices.
Sam Wong Mark Anthony Group Senior Director of Data, Analytics and AI
By 2030, retail media will have shed its existing skin as it evolves for a new era of shopping. It will encompass immersive experiences, AI-powered personalization and real-time shopper engagement–all built on trust. This session unpacks how creative innovation and transparency will define the retail media leaders of tomorrow, and why early adoption is increasingly critical.
Matthew Maruscak Kenvue Senior Team Lead - Amazon & e-Commerce Capabilities
Retail media has become one of the fastest growing opportunities for consumer goods, but scaling it requires more than investment in platforms and data; true success depends on internal alignment. In this session, hear from a CPG leader who has guided their company through a retail media transformation. They’ll share hard-earned lessons on how to “sell” retail media internally, what it takes to realign teams and incentives, and how to position budgets where they can deliver maximum impact.
