AGENDA

Tuesday, February 10, 2026
7:30 AM - 5:00 PM (EST)																Registration Open Oscar Peterson Lobby
8:00 AM - 9:00 AM (EST)																Breakfast Leonard Cohen Ballroom
9:00 AM - 9:10 AM (EST)																Welcome Address & Opening Remarks Lisa Johnston, VP of Content, Path to Purchase Institute Leonard Cohen Ballroom
9:10 AM - 9:40 AM (EST)																Keynote: Beyond Price: The New Value Equation for Canadian Shoppers Avie Leang-Lorenzo, VP Merchandising Solutions and Business Intelligence, Sobeys Leonard Cohen Ballroom
9:40 AM - 10:05 AM (EST)																The Canadian Edge: Local Insights, Regional Difference & Domestic Advantage Sarah Brown, Sr. Manager, Integrated Media & Intelligence, The J.M. Smucker Company Andrene Dos Anjos, Digital Commerce Manager, NA, Wonderbrands Lucas Manière-Despert, Scale & Shopper Marketing Lead, Danone Canada Tara Donaldson, Content Strategist, Events, Path to Purchase Institute Leonard Cohen Ballroom
10:05 AM - 10:25 AM (EST)																Designing For Static, In-Store Retail Media Success Oscar Bertola, Creative Director, Transcontinental Andy Priestman, Director of Business Development and Innovation, Transcontinental Leonard Cohen Ballroom
10:25 AM - 10:45 AM (EST)																Networking Break Oscar Peterson Lobby
10:50 AM - 11:10 AM (EST)																The Open Future of Retail Media Spencer Charters, Head of Data Partnerships, Canada, The Trade Desk Leonard Cohen Ballroom
11:10 AM - 11:35 AM (EST)																Retail Futures: Examining Creative Innovation and Trust Beyond the Banner John Fanous, Head of Omni-Channel Retail, Google Canada Sam Wong, Senior Director of Data, Analytics and AI, Mark Anthony Group Lisa Johnston, VP of Content, Path to Purchase Institute Leonard Cohen Ballroom
11:35 AM - 11:55 AM (EST)																Clicks, Bricks and a Bag of New Tricks - What's Going To Drive Retail Media's Next Growth Phase Ray Balberman, AVP, Media Strategy and Planning, Triangle Retail Media Jonathan Dunn, Head of Retail Media Partnerships, Environics Analytics Robyn Sullivan, GM, Go-To-Market, Loblaw Advance Leonard Cohen Ballroom
11:55 AM - 12:15 PM (EST)																Agentic Commerce – Incremental Channel or Industry Disruptor? Lucy Baumgartner, Managing Director, Commerce & Retail, Omnicom Media Janine Flaccavento, Managing Director, Canada, Criteo Mateusz Grobel, Ecommerce Team Lead, Danone Leonard Cohen Ballroom
12:15 PM - 12:40 PM (EST)																Research Panel: Decoding the Modern Shopper: Where, Why and How They Buy Adi Kapur, Team Lead - CPG Partnerships Canada, Uber Advertising Jordan Witmer, Managing Director - Retail Media, Salt XC Cyndi Loza, Senior Editor, Path to Purchase Institute Leonard Cohen Ballroom
12:45 PM - 1:45 PM (EST)																Lunch and Networking Leonard Cohen Ballroom
1:50 PM - 2:10 PM (EST)																Retailer Readiness: Creating Agile Strategies for Transformative Growth Sherif Fahmy, VP Commercial Stategy, Inmar Intelligence Penney McTaggart Cowan, VP, Marketing & Member Experiences, Calgary Co-op Leonard Cohen Ballroom
2:10 PM - 2:30 PM (EST)																Solving the In-Store Media Paradox Jamie Armstrong, GM - Media Intelligence, Loblaw Advance Leonard Cohen Ballroom
2:30 PM - 2:55 PM (EST)																Agentic Commerce: The Next Frontier of Retail Media Amar Singh, Senior Director, Retail Insights, Kantar Leonard Cohen Ballroom
3:00 PM - 3:20 PM (EST)																Networking Break Oscar Peterson Lobby
3:25 PM - 3:45 PM (EST)																In-Store Retail Media Networks: Screen Time That Pays Jessica Creces, SVP, Strategic Growth, Creative Realities Inc. Victoria Cromie, Managing Director, Mars United Commerce Canada Drew Cashmore, Head of Strategy, Vantage Leonard Cohen Ballroom
3:45 PM - 4:10 PM (EST)																Organizational Alignment for Retail Media Success Vidya Jagannathan, Digital Marketing Manager, Newell Brands Matthew Maruscak, Senior Team Lead - Amazon & e-Commerce Capabilities, Kenvue Cyndi Loza, Senior Editor, Path to Purchase Institute Leonard Cohen Ballroom
4:10 PM - 4:15 PM (EST)																Closing Remarks Lisa Johnston, VP of Content, Path to Purchase Institute Eric Savitch, Senior Vice President, Group Brand Director, Path to Purchase Institute Leonard Cohen Ballroom
4:15 PM - 5:00 PM (EST)																Happy Hour The Courtyard