Path to Purchase LIVE: The Digital Experience

Tuesday, October 18, 2022
7:00 AM - 8:00 AM (CDT)	Breakfast Salon D
7:00 AM - 5:00 PM (CDT)	Registration Open 8th Street North Registration
8:00 AM - 8:25 AM (CDT)	The Zero-Compromise Customer Experience Bill Bennett - The Kroger Co. Jessie Dowd - Path to Purchase Institute 84.51° Stage in the Continental Ballroom
8:25 AM - 8:45 AM (CDT)	The Evolving (and Fast-Moving) CPG Path To Purchase Justin Honaman - Amazon, Inc. 84.51° Stage in the Continental Ballroom
8:45 AM - 9:10 AM (CDT)	Confluencer Commerce: Navigating the Integration of Commerce, Media and Content Bryan Gildenberg - Omnicom Commerce Group 84.51° Stage in the Continental Ballroom
9:10 AM - 9:40 AM (CDT)	Break and EXPO Salon A
9:40 AM - 10:10 AM (CDT)	Breakout 2: Levers in the Online Shopping Journey: What to Expect in 2023 Harvey Ma - NielsenIQ Manish Sharma - Kellogg USA Salon A - 2		Breakout 3: Unique & Effective Ways to Reach & Convert Gen Z Ben Tienor - 7-Eleven Katherine Barks - The Mars Agency Salon A - 1		Breakout 1: Retail Media: Adjusting the Playbook for the New Age of Inflation and Supply Constraints Andrea McGovern Galo - Tyson Foods Dru Sil - Omnicom Media Group Anthony Siler - Kroger Precision Marketing Salon A - 3&4
10:10 AM - 10:40 AM (CDT)	Break and EXPO Salon A
10:40 AM - 11:10 AM (CDT)	Breakout 2: Like a Diamond: Realizing the Value Scape of Digital Commerce Tech Capabilities Chris Perry - Firstmovr Salon A - 2	Campfire Chat: Getting the Most Out of Your P2PI Membership Christopher Barry - EnsembleIQ - Path to Purchase Institute Nicole Mitchell - Path to Purchase Institute Buckingham Room		Breakout 1: Retail Media: Consumer Receptivity Along the Path to Purchase Paul Brenner - Vibenomics Cyndi Loza - Path to Purchase Institute Salon A - 3&4		Breakout 3: Building Genuine Loyalty through Verified Purchases Brian Stormes - Henkel Rick West - Plum Salon A - 1
11:10 AM - 11:40 AM (CDT)	Break and EXPO Salon A
11:40 AM - 12:10 PM (CDT)	Breakout 1: Changing the Game at Checkout: Purpose is the New Positioning Bethany Saltzman - Little Giuliana Rossi - The Good Pour Jim Hair - Little Diversified Architectural Consulting, Inc. Ray Horal - The Good Pour Salon A - 3&4	Campfire Chat: Cultivating Relationships Anne Louise Marquis - Campari America Buckingham Room		Breakout 3: Powerful Omnichannel Strategies Combining Promotions, Data and Measurement Tony Scott - Edgewell Personal Care Julia Gabbard - Quotient Salon A - 1		Breakout 2: What to Expect When You're Selecting: A CPG Guide to Bundling the Right Digital Commerce Capabilities Chris Perry - Firstmovr Salon A - 2
12:10 PM - 12:30 PM (CDT)	Break and EXPO Salon A
12:30 PM - 2:00 PM (CDT)	Networking Lunch Salon D
2:00 PM - 2:30 PM (CDT)	Break and EXPO Salon A
2:30 PM - 3:00 PM (CDT)	Breakout 2: Inspiring the Design Leaders of Tomorrow Jerry Fox - Bish Creative Dash Nagel - PAVE Julie Wolfe Salon A - 2	Campfire Chat: How to Transform the Creative Brief Michelle Baumann - VMLY&R Commerce Buckingham Room		Breakout 3: The Rise of Commerce Media: What it is & How to Leverage it Yuni Sameshima - Chicory Kelly Meredith - Primal Kitchen Kent Harrison - Tyson Salon A - 1		Breakout 1: Unleashing Data Science to Unlock Growth Barbara Connors - 84.51° Jeremy Schmid - PepsiCo Salon A - 3&4
3:00 PM - 3:45 PM (CDT)	Break and EXPO Salon A
3:45 PM - 4:45 PM (CDT)	Breakout 3: Evolving CPG Marketing Arben Perkolaj - Pinterest Jenny Hermanson - Pernod-Ricard Salon A - 1		Breakout 2: Unwrapping the Chocolate Shopper Experience with Ghirardelli Paul Markovic - Behaviorally Laura Rink - Ghirardelli Chocolate Company Salon A - 2		Breakout 1: Forever Young: How Keebler Reached New Audiences to Build Brand and Demand Amber McGrogan - Ferrero Steven Conway - Advantage Unified Commerce Salon A - 3&4
5:00 PM - 6:30 PM (CDT)	WEX Awards Ceremony and Cocktail Reception 84.51° Stage in the Continental Ballroom

Wednesday, October 19, 2022
7:00 AM - 8:00 AM (CDT)	Breakfast Salon D
7:00 AM - 5:00 PM (CDT)	Registration Open 8th Street North Registration
8:00 AM - 8:40 AM (CDT)	Performance Marketing 3.0 Maximizing "Pay Per Sale at Unprecedented Scale" KC Glaser - General Mills Bryan Leach - Ibotta 84.51° Stage in the Continental Ballroom
8:40 AM - 9:20 AM (CDT)	The Frictionless Future of BevAlc E-Commerce Derek Correia - ReserveBar Patrycja Malinowska - Path to Purchase Institute 84.51° Stage in the Continental Ballroom
9:20 AM - 9:50 AM (CDT)	Break and EXPO Salon A
9:50 AM - 10:20 AM (CDT)	Campfire Chat: Getting the Most Out of Your P2PI Membership Christopher Barry - EnsembleIQ - Path to Purchase Institute Nicole Mitchell - Path to Purchase Institute Buckingham Room	BevAlc Track: Which Promotions Work for Adult Beverage Brands (and Why) Derek Watkins - Snipp Interactive Tom Treanor - Snipp Interactive Salon A - 1		Breakout 2: Marketing 2023 and Beyond: Moving from the ‘Who’ to the ‘When’ & ‘Where’ Mitch Cristol - InMarket Salon A - 2		Breakout 1: A Peek Behind the Curtain: Data Science Technology, the Emergence of AI and Its Impact on the Shopping Experience Kristin Foster - 84.51 Patrick Kelly - 84.51° Gregory Noble - Kroger Salon A - 3&4
10:20 AM - 10:50 AM (CDT)	Break and EXPO Salon A
10:50 AM - 11:20 AM (CDT)	Breakout 2: Unlocking Retail: Inside the Mindset of Today's Consumers Elizabeth Lafontaine - Retail Leader Pro Salon A - 2	BevAlc Track: The Power of Personalization Performance in the BevAlc Space Risa Crandall - Aki Technologies Megan Sprenger - Anheuser-Busch Cristina Costa - Aki Technologies, an Inmar Intelligence Co Salon A - 1		Campfire Chat: Retail Media Proliferation and the JBP Amanda Wolff - OneSpace Danny Hoffman - Flywheel Digital Buckingham Room		Breakout 1: Conditional Love: What It REALLY Takes to Keep Customers Faithful Brendan Witcher - Forrester Research Salon A - 3&4
11:20 AM - 11:50 AM (CDT)	Break and EXPO Salon A
11:50 AM - 12:20 PM (CDT)	Breakout 2: The Game Changer: Connecting Retail Media to In-Store Merchandising Rachelle King - Google Claire Wyatt - Albertsons Media Collective Austin Johnson - Albertsons Salon A - 2	BevAlc Track: Using Data to Drive Growth for Your BevAlc Business Tammy Ackerman - Treasury Wine Estates Brianne Brannan - TWINOAKS Mike Karlsven - Analytic Index Salon A - 1		Campfire Chat: Trends in Influencer Marketing Missy Tiller - SheSpeaks Claire Reed - SheSpeaks Madison Scarcella - SheSpeaks Buckingham Room		Breakout 1: Lessons from Ted Lasso on Organizing for Success in Omnicommerce April Carlisle - Spark Foundry Steve McGowan - Mondelez International Salon A - 3&4
12:20 PM - 12:40 PM (CDT)	Break and EXPO Salon A
12:40 PM - 2:00 PM (CDT)	Brand VIP Lunch & Roundtable Discussion Option 2: Optimizing Media Efficiency with a Holistic SEO Strategy Amanda Wolff - OneSpace Danny Hoffman - Flywheel Digital 4C	Brand VIP Lunch & Roundtable Discussion Option 3: Path to Purchase Institute: 2023 Content and Speaker Think Tank Lori Pugh Marcum - Path to Purchase Institute 4B		Brand VIP Lunch & Roundtable Discussion Option 1: Leveling Up Social Influencer Marketing with Data-Driven Personalization 4D		All Attendee Networking Lunch Salon D
2:00 PM (CDT)	Break and EXPO Salon A
2:30 PM - 3:00 PM (CDT)	Campfire Chat: Adapting Your Brand During Times of Inflation and Uncertainty Stephanie Choi - Nestlé Coffee Partners Buckingham Room	Breakout 2: Promotion in a Consumer-Centric World: Efficient, Effective and Measurable Jennifer Silverberg - SmartCommerce Brett Watson - The Coupon Bureau Salon A - 2		BevAlc Track: Driving E-Commerce Growth Through Supplier & Distributor Collaboration Tammy Ackerman - Treasury Wine Estates Matt Hodge - RNDC Salon A - 1		Breakout 1: A Model of Success: Rethinking Commerce Marketing Measurement from Planning to Assessment Kelly Kachnowski - The Mars Agency Noyle Christopher - The Mars Agency Sheila Bonner - Keurig Dr Pepper Bob Waibel - Conagra Brands Nathan Rigby - Analytic Index Salon A - 3&4
3:00 PM - 3:45 PM (CDT)	Break and EXPO Salon A
3:45 PM - 4:15 PM (CDT)	Campfire Chat: Making the Most of Your Retailer Media Partnerships Krissy Feuerhake - Beiersdorf Buckingham Room
3:45 PM - 4:45 PM (CDT)	Breakout 2: Battling Inflation with Shopper Engagement and Loyalty Greg Arseneau - Barilla Alex Harrison - Breaktime Media Salon A - 2		Breakout 1: Making Shopping Social: Beyond Social Media Hamutal Schieber - Schieber Research Salon A - 3&4		BevAlc Track: The Future of BevAlc in E-Commerce Brandy Rand - IWSR Drinks Market Analysis Jason Oziel - Boston Beer Company Sara Goucher - Molson Coors James Melucci - Beam Suntory Salon A - 1
4:45 PM - 5:45 PM (CDT)	Happy Hour Salon A
5:45 PM (CDT)	BACi Dinner Astoria
8:00 PM - 10:00 PM (CDT)	PAVE BASH @ P2PI LIVE Untitled Supper Club

Thursday, October 20, 2022
7:00 AM - 8:00 AM (CDT)	Breakfast 84.51° Stage in the Continental Ballroom
7:00 AM - 4:30 PM (CDT)	Registration Open 8th Street North Registration
8:00 AM - 8:25 AM (CDT)	The Sunny Future of Cannabis Lori Pugh Marcum - Path to Purchase Institute Cory Rothschild - Cresco Labs 84.51° Stage in the Continental Ballroom
8:00 AM - 11:15 AM (CDT)	BACi Program Salon A
8:25 AM - 8:45 AM (CDT)	Tomorrow's Shopping Era: From Community Commerce to Commerceverse Amy Lanzi - Publicis Commerce Roberto Cymrot - Samsung Electronics America 84.51° Stage in the Continental Ballroom
8:45 AM - 9:15 AM (CDT)	Reconnecting with Rite Aid Charlie Menchaca - Path to Purchase Institute Andre Persaud - Rite Aid 84.51° Stage in the Continental Ballroom
9:15 AM - 9:45 AM (CDT)	Break and EXPO Salon A
9:45 AM - 10:15 AM (CDT)	Breakout 1: Growing Your Brand Online & Offline Kathy Maurella - Waterloo Sparkling Water Adam Fish - Wells Enterprises, Inc. Kyle McWhirter - Instacart Salon A - 3&4	Breakout 2: Path to Purchase Institute: 2023 Content and Speaker Think Tank Lori Pugh Marcum - Path to Purchase Institute Salon A - 2
10:15 AM - 10:45 AM (CDT)	Break and EXPO Salon A
10:45 AM - 11:15 AM (CDT)	Breakout 2: Leveraging Marketing Automation to Fuel Growth Brian Coleman - Flow Hydration Sarah VanHeirseele - Blue Chip & Bloomaze Salon A - 2	Breakout 1: Be In a Class of Your Own Jennifer Mason - Mondelēz International Ashleigh Zysko - Mondelez International Salon A - 3&4
11:15 AM - 11:45 AM (CDT)	Break and EXPO Salon A
11:15 AM - 2:00 PM (CDT)	BACi Networking Lunch Salon A
11:45 AM - 12:15 PM (CDT)	Breakout 1: Unlocking Retail: Inside the Mindset of Today's Consumers Elizabeth Lafontaine - Retail Leader Pro Salon A - 3&4	Breakout 2: Shopper Marketing Measurement: Updates from the SM2 Commission Patrycja Malinowska - Path to Purchase Institute Stephen Tobias - IRI Matthew Sharp - Meta Cheryl Policastro - TPN Kelly Kachnowski - The Mars Agency Salon A - 2
12:15 PM - 2:00 PM (CDT)	General Session & OmniShopper Awards & Lunch 84.51° Stage in the Continental Ballroom

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