Headquartered in London and New York, SMG (part of the Next15 group) is the global leader in connected commerce marketing, responsible for trading more than £1.8 million in retail media daily. 

After successfully connecting brands with shoppers at the point of consideration and purchase for 15 years, they have evaluated over £1.25 billion of historic media investments to assist shopper marketers in making more informed investment decisions aligned with their objectives.

SMG is home to the retail media network specialist Threefold, which currently operates five of the largest retail media networks across the UK, including Boots Media Group, Morrisons Media Group, Co-Op Media Network, The Very Group, and our newest partner, Asda Media Network.

SMG also houses the award-winning commerce media agency Capture, which specialises in delivering truly connected commerce campaigns for brand giants such as Procter & Gamble, Diageo, and General Mills to improve ROI.

SMG's independent, panoramic view of retail media positions it as the leading market innovator. Its technology platform, Plan-Apps, is the most widely used operating system for commerce and retail media optimisation in the UK. It is designed to help retailers grow and scale their omnichannel offerings while enabling brands to seamlessly book, measure, and maximise their shopper media to drive better retail performance.

For more information, head to the SMG website here.

The Path to Purchase Institute is a publication and member-based organization serving the needs of the commerce marketing community. For more than 30 years, P2PI has given commerce marketers a holistic, 360-degree view of the shopper journey through its share groups, in-person events, educational courses, B2B magazine, newsletters and website, P2PI.com — which hosts thousands of in-store and digital images, campaign case studies, proprietary research reports, news stories and more than 30 in-depth profiles on leading retailers across the globe.

Existing at the intersection of brands and retailers, P2PI is the go-to retail media resource for commerce marketers. As the creator of P2PI Retail Media Summit — the industry's first-ever U.S. event devoted to the subject — the organization has led the charge in pioneering this rapidly evolving realm of commerce marketing for the community. At the forefront of omnicommerce, P2PI offers in-depth research reports, news articles, case studies, webinars, newsletters, educational courses, share groups and an awards program — all dedicated to helping marketers succeed in retail media.